Find your Red Thread at <a href= "http://tamsenwebster.com">TamsenWebster.com</a>. We use the word "story" a lot, but we often mean something else: narrative. A narrative has a lot of things that stories have, like characters and motivations, but the difference is that it isn’t over. It has a hoped-for end, but it’s evolving, and there are any number of individual stories that support it. Resources <ul> <li><a href= "http://tamsenwebster.com/ep062-why-telling-a-complete-story-doesnt-always-work/"> EP062: Why Telling a Complete Story Doesn’t Always Work</a></li> <li><a href="https://www.storyhow.com/">Ron Ploof’s StoryHow</a></li> <li><a href= "http://csc.asu.edu/2011/12/08/why-story-is-not-narrative/"> Why Story is Not Narrative by Jeffry R. Halverson</a></li> </ul>

EP064: Want Engagement? Create Mystery

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.