In today’s episode, we’ll be continuing our exploration of ways to use highly targeted pay-per-click advertising to reach your ideal prospects and generate fresh leads into your sales pipeline, with today’s conversation focusing on using Google Ads.

- Reach prospects who are actively looking for the services and solutions you offer.

- Create highly relevant ads by focusing on the specific problems your ideal prospects are searching for.

- Start small and use the right bidding strategies to stay competitive without overpaying.

- Refine your ad copy, keywords, and landing pages over time using A/B testing and ongoing optimizations.

- Get up to speed on recent changes in how Google serves ads.

Joining me once again is Carissa Richardson (https://www.linkedin.com/in/carissarichardson), Founder & CEO of Kindred Strategy, a paid advertising agency in Dublin, Ohio.

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal clients