Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you:

- Overcome the struggle to create messaging that resonates with your customers.

- Strike the right balance between product-focus and customer-focus in your messaging.

- Act as a customer advocate and catalyst when developing your messaging framework.

Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev.

Check out Mark’s podcast Marketing Spark at https://www.marketingspark.co/podcasts.

Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.