How do organizations find people who may be “like” them, and then convince them to move? How does a small start-up lure a top data-scientist at Google to leave their safe position to take a gamble on the unknown, often for less money? And, conversely, how does an Amazon convince a top accounting student that they’re better off with them versus a Big 4 firm? More broadly, how do other organizations - churches, political parties, the military - grow their own numbers? In this podcast, Martin Burns, one of the leading minds in the global talent acquisition industry, dives into these topics through discussions with leaders from across the TA community, as well as church leaders, community builders, grass-roots organizers, and others. We’re going to understand what makes this sort of attraction tick, and what makes people stick.