The Rebooting Show
The Rebooting Show
Brian Morrissey
TV advertising has decentralized
30 minutes Posted May 5, 2026 at 8:21 am.
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The decentralization of digital media has arrived for TV. The TV advertising system is being remade in the image of the data-focused, automated ad systems that came to dominate the internet. TV was always the holdout, thanks to scarcity. That’s changed...