The Rebooting Show
The Rebooting Show
Brian Morrissey
The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)
Media's life after the pageview
Complex president Moksha Fitzgibbons joins Brian Morrissey to discuss the company’s evolution from an advertising-dependent publisher into a business spanning media, commerce and live events. They examine why content and commerce usually fails, how Com...
Sep 1
40 min
EX.CO's Paul Jelinek on TV Advertising's 'Major Transformation'
Paul Jelinek, chief business officer at EX.CO ( https://EX.CO ), joined me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to lay out why CTV programmatic advertising is still in its early days — and why that's about to change fast...
Aug 27
12 min
The return of movie theaters
Never bet against the need of young people to get out of the home and socialize. Movie theaters are seeing a revival, driven by young audiences. Geoff Schiller, CEO of movie theater ad network Screenvision, joined me to discuss why this is a long term ...
Aug 25
40 min
Inside Spotify's bet on agentic advertising
Per Sendall, co-head of ads at Spotify, joins Brian Morrissey in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to break down how AI agents are already changing the way Spotify builds and sells advertising.Sendall explains why "the v...
Aug 20
17 min
How Famous Birthdays managed ‘Google Zero’
Famous Birthdays is a classic open web publishing success story. Evan Britton bootstrapped the publisher to fill a simple need: People were seeking out information about the new crop of influencer and creator celebrities. Traffic peaked at 25 million t...
Aug 18
46 min
The portal's comeback
Rob Wilk, CRO of Yahoo, joined me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to make the case that 30-year-old Yahoo is in the middle of a genuine business turnaround, not a nostalgia play. Rob breaks down Yahoo's first-party ...
Aug 13
17 min
WSJ's Josh Stinchcomb on why events are key
Events have moved from a side business to a core commercial product at The Wall Street Journal. CRO Josh Stinchcomb says the long lead times and scarcity let publishers lock in sponsor commitments earlier, which matters when advertising budgets are vol...
Aug 11
12 min
NBCU product chief: Big Tech is 'cherry-picking'
Ryan McConville, chief product officer at NBCUniversal, joins me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to make the case that premium video has been underappreciated as the origin point of culture. That ends up leaving it ...
Aug 6
21 min
Subsidizing investigative journalism
Funding investigative journalism is a unique challenge. On The Rebooting Show, I spoke to Scott Stedman, an independent investigative journalist who is using a coffee subscription service as a business model to fund his open-source investigations at Th...
Aug 4
39 min
Agentic advertising isn't ready for primetime
Agentic advertising was the buzzword of the year at Cannes this year. It stands to reason this hype is ahead of reality. Jon Roberts, chief innovation officer at People Inc, gives a reality check of where the hurdles to agentic advertising, which holds...
Jul 30
15 min
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