Episode 4 - S4 -ISO 9001 What is Risk-Based Thinking from The Quality Hub

Episode 4 - S4 -ISO 9001 What is Risk-Based Thinking

20 minutes Posted Feb 11, 2026 at 5:01 am.

update is expected to more clearly separate risks from opportunities to encourage organizations to actively leverage what could benefit them, not just mitigate threats. Throughout the discussion, Brian emphasizes leadership’s role in turning risk-based thinking into a true culture of quality, driven by communication, employee engagement, and continuous improvement—especially as technology and AI rapidly reshape the business landscape.

: https://www.thecoresolution.com/iso-9001-2015

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In this episode of The Quality Hub: Chatting with ISO Experts, host Xavier Francis sits down with CORE Business Solutions consultant Brian Smith to break down the concept of risk-based thinking in ISO 9001—what it really means, how it aligns with traditional risk management, and why it’s essential for preventing surprises and strengthening business performance. Brian explains how organizations can identify and address both risks and opportunities through structured approaches like monitoring key issues, using meaningful metrics, and calibrating actions based on the level of risk. The conversation also explores how the upcoming ISO

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