Tracy is Head of Marketing & BD at Kraft Kennedy — a firm that helps law firms navigate their most complex technology implementations. She's watched firms fall behind on technology decisions and then scramble to recover. She's also applying that same urgency to her own marketing function.

In the latest episode of The Pursuit Desk, Jason and Tracy cover how AI is changing proposal workflows at law firms and why the executive summary is still the most important page in any pitch.

At ikaun, we see the gap Tracy describes widen every year. Teams that invest in centralized experience, AI-powered proposal generation, and integrated data infrastructure now aren't just more efficient — they're positioned to win more work than the firms still catching up.