Show notes
The Human Side of Selling. Erika Andersen talks with Laird McLean, Proteus Partner, Head of Organizational Transformation and Sales Leader, about the human side of selling - what it means and why it's important, especially in today's increasingly complex and technologically sophisticated business environment.Timestamps:[00:00] Podcast episode introduction[01:00] Importance of focusing on the human side of selling[03:25] Looking at businesses in a three dimension way[04:26] What happens when you don't focus on the human side of selling?[07:31] How can salespeople be more human centric?[10:51] Podcast episode wrap-upFor more Proteus, subscribe to our newsletter.Follow us on YouTube.
