How do you grow your business or brand visibility and authority with PR? What are the steps you can take to become the go-to authority in your niche? In this episode, I talk about PR and why it's important for your business. I touch on the difference between earned media and paid media or advertising. I share a simple four-step process to help you grow your own PR outreach, build your brand credibility and become the go-to expert in your field. And I’ll give you some tips on how you can track and measure your brand outreach. Listen to the end of the episode and get my exclusive invitation for you if you want to go from unknown to expert with the power of publicity! Quote:  “PR is the development of mutually beneficial relationships between an organization and its stakeholders.” “Earned media has the power to reach a large audience, and gets you in front of other people's audiences with some credibility.” “PR has the power to reach a new audience for you quickly.”  “PR is a great way to grow your brand and your prospects much more quickly than organic outreach.” “Remember it isn't about you when you're pitching the media, it is about the value that you can bring to their listeners or their readers or their viewers.” Key Points of the Episode: What Public Relation (PR) is and how it differs from publicity. What is the difference between earned media and paid media? What are the benefits of PR for your business or brand? How do you start PR for your business? The four-step process to developing your own media outreach. How do you pitch and follow up with the media of your choice? How can you track and measure your PR outreach?   Link/s Mentioned: Learn To Become The Media's Go-To Authority In Your Niche through my course, “Profitable Publicity”! https://profitablepublicity.prosperforpurpose.com/  Email me your thoughts about this episode! [email protected]  Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands Follow me on Instagram: @lorraineschuchart Follow the Prosper for Purpose on Instagram: @prosper4purpose Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/ 

How do you create an impact in the world and be ahead of your time? How do you shape and evolve your business according to your purpose? In this episode, I am bringing an exceptional entrepreneur who embraced her purpose and created a huge impact through her tiny business. Sharon Rowe is a social entrepreneur, artist, speaker, and founder of ECOBAGS. She is also the author of The Magic of Tiny Business, where she talks about tiny businesses built on maintaining a laser focus on what is essential by living an intentional life. Sharon has been featured in Time, The Wall street journal, NPR, Entrepreneur, Forbes, and numerous podcasts. Sharon shares how she came up with her reusable bag business and how her passion for change helped her in developing ECOBAGS. She talks about the challenges of producing reusable bags and where she started to market her products. Sharon explains what inspired her to write her book and how she thinks business can be used to solve environmental problems.   Quote:  “I just saw a great big problem that needed to be solved.” “I was mad about all the single-use plastics, but I was inspired by clean air and clean water and the idea that that should be for everybody.” “I created a brand for a market that didn't exist and then had to work really hard with showing up basically and talking to a lot of people.” “The magic of a tiny business is to make a living doing what you feel matters most, and to make it in a way with integrity and as much passion as you can put into it.” “Understand that you really need to grow profit so that you can be attentive to the needs of the business and the mission, and it's on your own time.” “You can make a great living, but you can also make a big impact.” “You don't need to touch everybody anymore. You just need to touch the right people.” “I think of business as just really problem-solving. You're constantly problem-solving, whether it's about cash flow or production or customer service.” “It's about providing a brand that opens up and sparks a much larger conversation and moves people to act.”   Key Points of the Episode: Who is Sharon Rowe and what inspired her to start Eco-Bags? Sharon shares some of the challenges she faced during the early years of producing reusable bags. How Sharon started from B2B retailers and what she considered as her biggest break in the industry. How have Eco-Bags evolved over the years? Sharon talks about her book, “The Magic of Tiny Business.” What does BCorps certification mean and how does it help businesses solve social and environmental issues?   Connect with Sharon Rowe: Sharon’s Website: SharonRowe.com Eco-Bags Website: ECOBAGS Sharon’s Facebook: @sharonfeldmanrowe Eco-Bags Facebook: @ECOBAGSdotcom Sharon’s IG: sharonrowe_ Eco-Bags IG: ecobags_us Sharon’s LinkedIn: Sharon Rowe Get Sharon’s book, “The Magic of a Tiny Business”, here: https://www.amazon.com/Magic-Tiny-Business-Great-Living/dp/1523094788/ref=sr_1_1?ie=UTF8&qid=1510077554&sr=8-1&keywords=magic+of+tiny+business  Know more about BCorps here: https://bcorporation.net/about-b-corps 

How do you follow your childhood dream and create a career and a business that helps other entrepreneurs gain brand authority? How do you get booked from sharing your story through writing lead-generating books? In the second episode of The Prosper Project, I am thrilled to have Hailey Paige, owner of Award-Winning Notebook Publishing, Black Cherry Publications, and Emmie Press Best Seller marketing Cover Creation Code© Notebook Academy. She has recently penned “Entrepreneur. Book. Success.: How to Attract Ideal Clients as Paying Leads while Positioning Yourself as an Authority in Your Niche”. When she is not busy with business expansion and creativity and book publication, she spends her days coaching business owners and entrepreneurs and writing and publishing for the purposes of achieving lead generation and greater authority in their status and niche. In this episode, Hailey gets to talk about her incredible story, what inspired her as a little girl to get into books and publishing, and where she is based today. She will share how she built her business, who she typically works with, and her process when working with entrepreneurs. Hailey will talk about hybrid publishing, what makes it better than traditional and self-publishing, and how it can help entrepreneurs gain brand authority. She will also share some words of wisdom about consistency, helping people despite being uncomfortable, and what it means to have a prosperous life. Quote:  “A lead generating nonfiction is all about taking that next step, up-leveling yourself and your business, telling your story, showcasing your expertise, talking about what you do, and really showing up for your ideal clients.” “You definitely do need to sacrifice in order to build a business. But that does not mean 18 hour days, not being super present with your children, and not having two days off a year.” “People engage with what you're saying and what you're delivering and how you can help them.” “You just need to just show up and show somebody your heart and soul and how you can help.” “Hybrid publishing is a middle ground between traditional publishing and self-publishing.” “Lead generating nonfiction is very focused on attracting your ideal clients in the form of readers.” “Everybody's metric and gauge for success is different and there's no right or wrong.”   Key Points of the Episode: What type of entrepreneurs Hailey typically works with. Where Hailey is based today and her incredible story on how she got to achieve one of her childhood dreams. How she discovered publishing and her inspiring story on how she started her career. Hailey shares her story of leaving an abusive relationship and thriving as a single mother while building her business. Hailey talks about being an introvert and the lessons she learned as she overcomes her own barriers. How does consistency make a difference in your business and in helping people despite being uncomfortable? How does Hailey help entrepreneurs gain brand authority as a hybrid publisher? What makes hybrid publishing better than traditional and self-publishing? The advantages of writing lead-generating nonfiction books. What does having a prosperous life mean for Hailey? Connect with Hailey Paige: The Notebook Publishing Website: Notebook Publishing Onyx Publishing Website: Onyx Publishing Hailey Paige International Website: Hailey Paige International IG: @hayleypaigeinternational Facebook: @haileypaige Twitter: @hayleypaigeprof LinkedIn: Hayley Paige Publisher, Book Coach and Ghostwriter  Join her Powerhouse Women: Book to Booked Facebook Group here: https://www.facebook.com/groups/booktobooked  Check Hailey’s latest book “Entrepreneur. Book. Success.: How to Attract Ideal Clients as Paying Leads while Positioning Yourself as an Authority in Your Niche” here: https://www.amazon.com/Entrepreneur-Book-Success-Positioning-Authority/dp/191320622X 

Welcome to The Prosper Project, a podcast committed to sharing purpose-driven strategies, actionable steps and expert insights to help your business prosper.   I’m your host, Lorraine Schuchart, founder and CEO of Prosper for Purpose, the hybrid agency that designs disruptive brand strategies for courageous change-makers using branding, public relations and marketing to impact the world and the bottom line.    In this, my first episode, I’m sharing my story and how it impacted the who, what, and why of The Prosper Project. I’m talking about how your purpose can make a difference and how doing good is good for business. And I’m busting the biggest myth about success and sharing what you can expect from future episodes. So join me, and if you like what you hear, share this episode with another entrepreneur! Quote:  “Consumers want to believe that the brands they support care about more than money.” “I witnessed firsthand that when businesses do good there is a reciprocal relationship with their clients and customers.” “Prosper for Purpose was launched on my belief that most businesses were started by an entrepreneur who had a purpose beyond profit.” “The truth is that two individuals can take all the same steps and get very different results because they're very different people.” “I want entrepreneurs to remember that each of us has the power to define success on our own terms. Your success won’t look the same as anyone else's because you are not the same.” “I believe that to prosper, you must align your mind, your body and your spirit.“   Key Points of the Episode: A bit about me and my journey through the fields of marketing PR, advertising, brands, and entrepreneurship. The changes I have experienced in over 30 years in the industry. What inspired me to launch my hybrid agency, Prosper for Purpose, and how I did it. What should you look forward to in each episode of this show? How do you measure success in your business? Link/s Mentioned: Email me your thoughts about this episode! [email protected]  Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands Follow me on Instagram: @lorraineschuchart Follow the Prosper for Purpose on Instagram: @prosper4purpose Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/ 

When you started your business, what was the first thing that you worked on? Was it your brand colors, website, branding, or did you get straight to how you can make a profit? According to Dr. Milton Friedman, the “real purpose of a business is to increase its profit.” But is this still true in today’s businesses? This is one theory that I used to believe in, but as I discovered my brand’s true purpose, I learned that it is not all about the money. And in this episode, I want to share what brand on purpose really means. Learn my simple definition of brand purpose and why it is a key component in building your business. I’ll explain how being clear on your purpose can help you attract the right employees and clients. I’ll dive into brand positioning and share the importance of writing, sharing, and embodying your purpose statement. Stay until the end and do a fun exercise to help you define your brand purpose! Quote:  “I do believe that nearly all business owners start a company to do more than making money, they just don't talk about it.” “Your brand is essentially the total of what you create and put out in the world and how the world receives and engages with.” “I don't just want to help entrepreneurs create a brand identity, I want to help them build and scale peerless brands.” “Peerless brands leverage two things, purpose, and connection.” “Your brand purpose is your ‘why.’ It's your reason for being. It is not your vision and it is not your mission.” “People are attracted to your purpose.” “Vision is essentially the essence of your purpose made possible.” “Your passion is what you really love doing, and your purpose is how you take that and turn it into a business or non-profit.”   Key Points of the Episode: What is a brand purpose and why do I want to share my thoughts on this episode? I will talk about Dr. Milton Friedman’s statement about the real purpose of businesses and why it is no longer applicable to today’s businesses. Why is your purpose a key component of your brand and your business? What is brand positioning? How does it affect the growth of your business? How can your brand purpose attract the right people for your business? I will share my thoughts about the difference between your passion and your purpose, and some great examples. Why do you need to write, share, and live by your purpose statement? I will share an exciting exercise that can help you define your brand purpose. Link/s Mentioned: Email me your thoughts about this episode! Share it here: [email protected]  Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands Follow me on Instagram: @lorraineschuchart Follow the Prosper for Purpose on Instagram: @prosper4purpose Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/