The Property Marketing Lounge
The Property Marketing Lounge
Sarah Canning and Deenie Lee
"Elevating the Role of Marketing in Property"The Property Marketing Lounge is a space where marketers and leaders across the PBSA, BTR and Coliving sector and beyond connect. The Property Marketing Lounge webinar series aims to create a space where the industry can share knowledge and insight for the future product and service.The topics discussed range from data, to building engagement, and the Sales, Marketing and Operations triangle as it pertains to the property sector.
The Future of Home According to Gen Z - The Legacy
Our final session from our research series - looking at The Legacy. How can the sector move forward, using our findings? With special thanks to Zafar Bhunnoo for moderating this session. And our guest panellists; Jon Wakeford (UPP), Mike Adams (UCAS), Kevin Brady (Apudos), Carolyn Scrivener-Leask (Dataloft), Greg Hutley (Dig-in), Caterina Maiolini (Co-Liv) and Benjamin Hall (LOFT).Download our report: propertymarketingstrategists.co.uk/living-and-learning-researchFollow The Property Marketing Strategists on:LinkedINTwitterInstagramYouTubePlease subscribe and review The Property Marketing Lounge podcast on Apple and Spotify.The Property Marketing Strategists - Elevating the Role of Marketing in Property.propertymarketingstrategists.co.ukThe Property Marketing Strategists - Elevating the Role of Marketing in Property. propertymarketingstrategists.co.uk
Dec 16, 2022
1 hr
What part will Technology play in the future home for Gen Z?
Join us as we delve into the results from our Technology pillar from our research in partnership with UPP; Living & Learning: The Future of Home According to Gen Z.  With thanks to Apudos for sponsoring this session.For this episode we are joined by Kevin Brady of Apudos, Brian Jeffrey of UPP, Amrita Mahindroo of DROO projects and Andrew Dutton of ASK4. We discuss what part technology will play in the future home for Gen Z. Find out more about our research, in partnership with UPP, and download our Technology Mini ReportFollow The Property Marketing Strategists on:LinkedINTwitterInstagramYouTubePlease subscribe and review The Property Marketing Lounge podcast on Apple and Spotify.The Property Marketing Strategists - Elevating the Role of Marketing in Property. propertymarketingstrategists.co.uk
Nov 14, 2022
58 min
The Future of Home for Gen Z and Affordability
Sarah and Deenie chat to Matthew Morgan (The Quality of Life Foundation), Amit Singh (UniAccom), Victoria Tolmie-Loverseed, Jon Wakeford (UPP) and Rommel Faytaren (Optivo).  We discuss the results from our Affordability Pillar from our research into Gen Z and what they want their future home. The Property Marketing Strategists - Elevating the Role of Marketing in Property. propertymarketingstrategists.co.uk
Oct 13, 2022
1 hr
What do students need from a home to support their wellbeing?
Join us as we delve into the results from our Wellbeing pillar from our research in partnership with UPP; Living & Learning: The Future of Home According to Gen Z.  With thanks to UCAS for sponsoring this session.For this episode we are joined by Scott Blakeway from The Class Foundation, Joanne Richards from UCAS, Joanna Frank from The Center of Design and Jon Wakeford from UPP. We discuss what students need from a home to support their wellbeing.Thanks to UCAS for sponsoring our Wellbeing Pillar.Find out more about our research, in partnership with UPP, and download our Wellbeing Mini ReportFollow The Property Marketing Strategists on:LinkedINTwitterInstagramYouTubePlease subscribe and review The Property Marketing Lounge podcast on Apple and Spotify.The Property Marketing Strategists - Elevating the Role of Marketing in Property. propertymarketingstrategists.co.uk
Sep 23, 2022
1 hr
The Role of Community in a Gen Z Home
Join us as we delve into the community results from our recent research project in partnership with UPP - Living & Learning: The Future of Home According to Gen Z.Our guest panellists will be discussing what Gen Z expect from their local community beyond their educational setting and how does this impact graduate mobility? For this episode we will be joined by some experts in this field: Richard Brabner (UPP), Rebecca O’Hare (University of Leeds), Dr Penny Clark, Gui Perdrix (Co-Liv) and Sim Dhanjal (Student Hubs). Thanks to Co-Liv for sponsoring our Community Pillar.Find out more about our research, in partnership with UPP, and download our Community Mini ReportFollow The Property Marketing Strategists on:LinkedINTwitterInstagramYouTubePlease subscribe and review The Property Marketing Lounge podcast on Apple and Spotify.The Property Marketing Strategists - Elevating the Role of Marketing in Property. propertymarketingstrategists.co.uk
Aug 17, 2022
1 hr
Sustainability and The Future of Homes for Gen Z
This episode was hosted by Sarah Canning and Deenie Lee from The Property Marketing Strategists with guest panellists Benjamin Hall, founder of LOFT, Brendan Geraghty, CEO of the UKAA, Rosanna Lawn, consultant within the build environment, Jason Clarke, Head of Energy and Environment for UPP, and Michelle Carville, Author of Sustainable Marketing.  This impressive panel promises to give us greater insight into how investors, developers and operators can bring together the unique sustainability values of Gen Z, not only into their accommodation, but into their marketing and communications.  Many thanks to LOFT for sponsoring our Sustainability podcast. Find out more about our research, in partnership with UPP, and download our Sustainability Mini ReportFollow The Property Marketing Strategists on:LinkedINTwitterInstagramYouTubePlease subscribe and review The Property Marketing Lounge podcast on Apple and Spotify.The Property Marketing Strategists - Elevating the Role of Marketing in Property. propertymarketingstrategists.co.uk
Aug 11, 2022
1 hr 1 min