Andrew Friedman from Industry Spirits - Proof Live! from The Proof

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Andrew Friedman from Industry Spirits - Proof Live!

19 minutes Posted Feb 18, 2022 at 4:34 am.

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Andrew Friedman from Industry Spirits

Our Story so far...

The story started in 2006. At the time, it seemed like a great idea to open a bar - and, that bar was Liberty, located at the top of Capitol Hill in Seattle. Thanks to some great co-workers over the years (many of whom went on to work at many of America's best bars; Pegu Club, Canon, D&C, Multnomah Whiskey Library, Anvil, etc.), we were able to do some amazing things.

One of what was amazing and which we excelled in was education. Our small bar had arguably more education events than anyone else in Seattle, and we took great pride in that. We probably broke more brands in our market (if not nationally) than most bars in America, and that urge to both learn and to also help out good people both in our community and nationally/internationally drove us year to year.

2006

2017

After 12 years owning Liberty, it was time for the staff to have their turn, and they took it over and have been going great since.

The best thing about our industry - is our industry. My favorite thing about our industry is that no matter where we go in the world, we have family. We share our greatest victories, and are there for each-other for the times when we're in need. And, it's this connection that helped create Industry Spirits. Watching our co-workers and friends grow in the industry, from bar-backs to national ambassadors, bar owners, educators and leaders means that we are watching our friends grow -a nd it's the industry that allows that. It's our connection to each other, our selfless urge to share, to give a leg-up to those that deserve our help.

And that's where Industry Spirits comes in.

The whole idea of Industry Spirits is that if we can work together, we can not just help ourselves grow, but we can bring up many alongside us.

How to do that? Well...

We will endeavor to hire only bartenders - and those bartenders will help us grow - from being local ambassadors, to regional ambassadors, to educational leaders to regional managers and hopefully, if they wish...maybe create a brand of their own.

Every community that we work in, we will set to the side a portion of every case sold to use IN That community: Real education events - not brand indoctrination, community events and even direct-help when it's needed.

Lead from example. The big brands and our big industry organizations tend to just use their positions to create a big brand funnel. OUR PROMISE: We will never do that. We appreciate each and every person that we work with and we will work hard to improve our industry for our coworkers across the country.

2021

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Proof Live! Showcases spirits and wine brands in an intimate interview setting with the owner and creator of these special brands and our host, James Beard Award Winner Jennifer English.

Proof Live! is where you will hear the untold secrets of your favorite spirits and wine brands direct from the creators and inventors. James Beard ward Winner Jennifer English will toast and talk to the faces and minds that develop the greatest bottles of booze we know, and introduce us to some of the brightest, irreverent new brands on the shelves today. Step into our Proof Saloon - No matter what you call it – tipple or sauce or poison or swig – no matter if you drink it dirty, dry or Neat - you will learn unbridled tidbits about the drinks and cocktails that you love to call your own.

Proof Live! comes to you from the creators of the Proof Awards, the ultimate spirits, wine and beverage competition in Las Vegas. www.proofawards.com