We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs.That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances.After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math!Resources:Buy from Dawn’s business: FairyTaleYarnCo.comFollow Dawn and Fairy Tale Yarn Co on Facebook and Instagram (@fairytaleyarnco)We’re launching a brand new program! ‘Stand Out Society’ is a new 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, by me, Jacqueline, be sure to sign up for the first 8-week round of Stand Out Society today: TheProductBoss.com/SOS.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM
HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC Podcast
Mar 28
54 min
After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from?That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business.In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve.Resources:Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dreamStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM
HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC Podcast
Mar 25
32 min
Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out.First, we talk about the emotional and mindset aspect. When you start to see an increased demand and your sales start to increase so quickly, while it’s definitely a time for celebration, there’s also plenty of worry, stress, and the unknown. The stakes have suddenly become much higher and there are a lot of super important decisions that need to be made- and fast. It’s natural to feel overwhelmed. That’s why I’m so glad Aleah is in our Mastermind so we can surround her with advice and support.Then we dive into the nitty-gritty. We spend a lot of time mapping out an org chart and defining and naming roles. The best part about being a product boss is that you get to create your own role based on what you are good at and what you like to do- your “zone of genius.” As a coach, it’s so rewarding to see the success and support a Masterminder who has hit a new level in their business. Join me in celebrating Aleah and Meat the Mushroom while discovering what you can learn from her growth and what to do to prepare for when your big day comes!Resources:Learn more about Aleah’s business and buy some SHROOMACON: MeatTheMushroom.com Follow Aleah’s business on Instagram: @MeatTheMushroomIf you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM
HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts.
<a...
Mar 21
1 hr 6 min
Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately.Not every year is meant to have massive quantum leaps in growth– no matter how much we’d love if that was the case! Some years are meant for stabilization. After all, the foundation of your product-business can actually crack and start to fail if you grow too quickly in a short period of time. Sometimes you need to shift from growth mode to maintenance mode and re-assessing your systems and operations to ensure your business is ready to successfully grow to that next level.Tune into this episode to learn how to figure out the difference between good plateaus vs. bad plateaus. Understanding them can make all the difference in achieving the lifestyle you’ve envisioned for yourself and taking your business to that next revenue level!Resources:If you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC PodcastHubSpotGet started for Free with Hubspot CRM
HubSpot 2024
Mar 18
42 min
Ever wish you could listen in on the conversation between women product-based business owners who are successfully making over $100k in revenue? Well that’s exactly what today’s episode is! I'm sharing one of my latest coaching calls with my Inner Circle Masterminders so you can hear how true Masterminding works while we discuss specific solutions to each other's current business challenges.You’ll hear one Masterminder who has a multi six-figure business and wants to start pitching her product to bigger retailers. Another is ramping up for a product restock and is double-checking that she has thought through everything. A third is considering diversifying her acquisition channels and is wanting feedback and input on which ones have been working well for other Masterminders.For each question, I give my input based on my 20 years of business coaching, and other Masteminders chime in with what’s working for them, so that collectively as a group we can provide actionable tips and advice to try! If you want to experience what it's like to be in a Mastermind with other product-based business owners who get it, then tune into this episode!If you are a six- or seven-figure product boss and want to join my Inner Circle Mastermind, applications are now open! You can apply here.Resources:If you’ve hit the six-figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you have the chance to get my eyes directly on your business and work closely with me, you’ll also receive input and support from other product bosses who know exactly the challenges you face. Applications are now open, but spots are limited and on a first come, first serve basis so submit your application to the Inner Circle Mastermind today.Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM
HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC Podcast
Mar 14
41 min
If you’re a product based business owner who is looking to make their first multiple six figures or reach the million dollar mark, this episode is just for you!We're not just dreaming big; we're making million-dollar businesses a reality. In this episode, we delve deep into the essential strategies that we believe are pivotal in scaling your product-based business to a million dollars and beyond. From firsthand observations of business owners who've reached the million-dollar mark, we've gathered actionable insights and strategies that can make this impressive feat not just a possibility, but a reality. Whether it's been a rapid climb or a steady ascent over the past few years, hitting that million-dollar milestone is entirely achievable, no matter where you’re at right now in your product business.Join us as we explore the steps, the mindset, and the dedication required to build and structure a million-dollar business. Let's dive into what it takes to elevate your business, break down the barriers, and achieve the growth you've been working towards!Resources:Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” Learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC PodcastHubSpotGet started for Free with Hubspot CRM
HubSpot 2024
Mar 11
34 min
Join us as we sit down with Stacey from Be Blends, a longtime member of our Multi-Stream Machine community. Stacey isn't new to our podcast; having been featured twice before, her journey has been nothing short of inspirational. Under our guidance in the mastermind, Stacey's business has seen remarkable growth. Yet, with success comes new challenges.Currently, Stacey finds herself at a crossroads, grappling with the sustainability of her physical retail store. Although it generates 80% of her revenue, it's leading her towards burnout and away from her envisioned path for Be Blends. The question looms: how can she pivot towards an online focus while still ensuring she is making the amount of revenue and profit she wants to?In this episode, we dive deep into Stacey's dilemma, exploring strategies for transitioning from a brick-and-mortar model to a thriving online presence. We'll dissect the risks, weigh the benefits, and brainstorm actionable steps to ensure a smooth transition that aligns with her business goals and personal well-being. Whether you're considering a similar shift or seeking inspiration for overcoming business hurdles, this session is tailored for you.Resources:Support Stacey’s business at beblends.comFollow Be Blends on Instagram: @beessentialHave you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRM
HubSpot 2024DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC Podcast
Mar 7
49 min
By popular demand: An episode all about how to use social media for your product-based business. I’ve brought Linda Fruits, of Fruits of Motherhood, to the show to give us real, no-fluff answers about what works.Linda, who is a successful Instagram influencer, answers questions about repurposing content, virality vs. community building, and the balance between product-related posts and brand-building posts. And, yes there are different answers based on if you’re an online seller or brick-and-mortar, and whether you’re just starting your social media channels or if you already have a healthy following.Tune it to hear from a woman who knows the social media game, and knows how to crush it.Resources:Follow Linda Fruits’ Instagram: @FruitsofMotherhoodHave you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:DTC Pod Listen to DTC Pod wherever you get your podcasts.
DTC PodcastHubSpotGet started for Free with Hubspot CRM
HubSpot 2024
Mar 4
22 min
Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream. If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!Resources:Support Yvette’s business at ForeverLunaCo.comFollow Forever Luna & Co on Instagram: @ForeeverLunaAndCoShop Forever Luna & Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily Show
Feb 29
57 min
Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program. The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively.Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product.If you want to tap into the hot TikTok market, this episode is a can’t miss!Resources:TikTok ShopStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Are you a six-figure product boss looking to take your business to the next level while still having a life? Apply to our six-month Mastermind. You’ll get a handcrafted experience that weaves together the power of in-person connection, ongoing support, and the game-changing guidance of a dedicated coach. Apply today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for Free with Hubspot CRMHubSpot 2024
Feb 26
16 min
Load more