Everyone has a lot going on. We’re busy, stressed, overwhelmed, insecure. We don’t need some product to add to that.Life is messy is a mantra I repeat when building products for people. It’s a way to stay empathetic and a reminder to do everything I can to make their lives a little bit better. Not only will people will appreciate it, but you’ll also come out on top in the long run.This episode explores hyper-empathizing with your audience and how that helps you build something that is more likely to resonate with them and be appreciated.