The very first episode of The Probate Agent! TheProbateAgent.comWelcome to The Probate Agent my name is Anthony Nitz and this is the Probate agent podcast.Welcome this is where it all begins.So the big question is this how our ordinary agents just like us supposed to stand out in the overly crowded real estate space while living a greatlifestyle without having to go broke or radically change what we're alreadydoing Probate is the answer and this series will show you how I'm AnthonyNitz and welcome to the Probate agentwelcome again to the Probate agent podcast again my name is Anthony Nitzand I'm going to be sharing with yousome information you know a lot of us weknow that Probate is one of those thingsas real estate agents that we probablyshould focus on and I wholeheartedlyagree with that but there's a lot of theright way in the wrong way to do it andyou know and some of the things thateven the gurus are sharing you know theyshare it only because it's a topic ofdiscussion in the real estate space butit never is really a focus of theirs ifyou notice and so we're gonna kind ofdive into the whole process of becominga great Probate agent and you know firstthing I'm just gonna cover start out I'mgoing to tell you a little bit of mystory because I want you to understandthat you know I've got background inthis I've been at this for a longlong long time and I've seen all the upsand I've seen the downs and I've seenthe sideways and I've seen all theother nuances of this aspect of thebusiness I of course I've done otherthings other than Probate but I willtell you in my experience Probate is oneof the great tools that's out therebecause when you know it and you promoteit and you specialize in it you arelooked at as being different in thisspace which is so difficult to do whenyou've got so much competition out thereso many agents out there all fightingfor that one little listing so let mejust kind of start let me just kind ofgive you a little bit my background sofirst of all I got into real estatebecause I was a I was a marketingdirector for a title insurance companyand I handled kind of just a region andit was mostly just the SouthernCalifornia area and I was what I wasdoing what my whole job was I had todeveloped or develop marketing materialsthat the sales reps could then take outto the field as title insuranceremember they would take out to thefield to who real estate agents writeand share with them in hopes that theywould go out and get business and thenwhen they did they would reciprocate andsay thank you so much for giving us thatmarketing you know content that we coulduse so it wasn't marketing materials forthe title insurance reps per se it wasspecifically for real estate agents sothat they could go out they could getbusiness and like I said give usbusiness in return and I developed someinnovative things I'm not gonna go intoall the details of that but you know Ikind of built a reputation in theindustry and whatnotand so next thing I know I was recruitedto another title insurance company tohandle the large the whole westernwestern half of the United States as faras doing exactly the same thing I justdeveloped marketing materials for allthese agents and again for the titlereps to give to the agents and hope toget reciprocity that would come back tous it never worked out like that butchances are if you were in realestate in the early to mid 90s hischances are you saw some of my stuffbecause we came up with some prettyinnovative marketing tools but theresult was a lot of agents were comingto us to say hey can you help us outbecause we were coming up with somereally creative things the good news wasthe way I came up with a lot of thestuff that I did was I didn't knowanything about real estate when I gotinto working for the title insurancecompany so I kind of made visit http://TheProbateAgent.com for entire transcript