Matt Gooden is the cofounder and ECD at the London based creative agency Who Wot Why.

In this episode Matt tells us how he handles the pressure to come up with creative work and lead creative teams.

It was recorded a week before the C-19 virus forced countries into lockdown, which makes Matt's calm, optimistic and no-nonsense approach to the pressures of life all the more relevant. 

So if you're the owner of a creative brain, and you want to learn how to protect and serve your most valuable and most vulnerable tool-of-the-trade, give it a listen. 

And take care!