Sustainable High Performance For Creative Athletes™ Fusing 25 years experience as an adman turned leadership coach, with candid conversations, practical tips, and no-nonsense advice from multi-award-winning creative leaders, CEO's, performance psychologists, and neuroscientists at the cutting-edge of brain science, this is the show which talks about the good, the bad, and at times ugly effects that the pressure to generate genius-on-demand, can have on the creative brain. And how you, like my guests, can better protect your most vulnerable, and most valuable, tool-of-the-trade.