How is the future of public relations being shaped? This episode is all about the intern! We talk with our college interns about their experience at Maroon PR and how internships and college studies are preparing them for a career in public relations.  Interested in a Maroon PR internship? Learn more here.

Ever wonder what it takes to run a public relations agency? We believe it starts with a great team! In this episode, Maroon PR team members share their path to PR as we give listeners a feel for what life is like at our public relations agency. Interested in learning more about our agency? Follow Maroon PR on Instagram, Twitter and LinkedIn!

As local media outlets continue to evolve and grow thanks to digital platforms, we talk with members of the ABC2 News team about social media stratagies that span all areas of the TV news station. Listen along as Rob Brockmeyer (Sr. Director of Creative Services), Kelly Groft (News Director) and Julie Wigley (Asst. Director of Creative Services) discuss social media integration with reporters, research & community opportunities and the recent changes with Facebook's algorithm. You can follow ABC2 News on Facebook, Twitter and Instagram. For more from Maroon PR, follow us on Twitter, LinkedIn and Instagram!

Malin Skoglund, Area Director for Meltwater, joins The Spotlight to discuss the growth of data and PR measurement opportunities through Meltwater.  As online data continues to grow, how can PR professionals use the data to aid in storytelling and continue to prove ROI? Listen in as we discuss how Meltwater is helping to automate online data and how organizations can take advantage of data availabe outside of their owned platforms. Additionally, we discuss how PR professionals can use Meltwater's platform to better track the amplication of a story and find the right influencers to tell those stories.   For more from @MaroonPR, follow us on Twitter and LinkedIn! For more from Meltwater find them on Twitter or conect with Malin.

In our final episode of 2017, Jen Bloomer and Clara Pino from our social media team look back on the year that was in social media. From influencers to major platform updates, we discuss our biggest takeaways from 2017!  For more from Maroon PR, follow along on Twitter,Instagram and LinkedIn!

In this episode we talk with former longtime Baltimore Business Journal Publisher John Dinkel about the power of building and maintaining relationships in business. A simple yet often overlooked tactic of business development and public relations, how has relationship building changed in the digital age? Tune in as we discuss! After 16 years at the publication, including 11 years as publisher and president, John Dinkel left the Baltimore Business Journal in early 2017 to pursue his own business development consulting firm geared toward clients in the Baltimore/Washington metropolitan area. Dinkel Business Development aims to help businesses identify areas for growth with services including business development assessments, planning, networking seminars and executive on-boarding sessions. You can follow John on LinkedIn and Twitter.  Have a topic you'd like to hear discussed? Connect with Maroon PR on Twitter and LinkedIn.

As the NFL season begins, we dive into PR issues that sports leagues are faced with today and how reporting and team communications has changed with the growth of social and digital media.  Kevin Seifert is a national reporter for ESPN.com’s NFL Nation, focusing on league-level issues and analysis. His Inside Slant blog posts and digital videos explore topics from officiating to concussions to analytics. You can follow him on Twitter @SeifertESPN. Seifert joined ESPN.com in 2008 to cover the NFC North. Within days, Brett Favre reversed his retirement decision — and the NFC North blog was off and running onto a thrilling five-year roller coaster of news and events. Prior to joining ESPN.com, Seifert covered the Minnesota Vikings for nine years at the Minneapolis Star Tribune. He also spent four years covering the Baltimore Orioles for the Washington Times and is a 1995 graduate of the University of Virginia. Follow Maroon PR on Twitter @MaroonPR and learn more about the company at www.maroonpr.com.

Jen Bloomer and Monique Smallow of Maroon PR talk with Suzanne Loudermilk about restaurant PR and how it's changing because of the growing digital landscape. Social media now brings together PR professionals, restaurants, and the media in a new way. During this episode, we discuss how social media limits the ability of reviewers to remain anonymous, improves research, makes discussions about food more exciting, and leads to many other challenges and benefits as well. Suzanne is The Baltimore Sun's restaurant critic and also writes food features for Baltimore Sun Media Group. She started her journalism career at The Sun, working in various positions, including copy editor, assistant features editor and metro reporter. She left the paper in 2001 to become a food editor at The Columbus Dispatch in Ohio. She is a former food and travel editor at Baltimore magazine and restaurant critic at Delaware Today magazine. You can follow Suzanne on Twitter at @lsuzanne.

In this episode, Maroon PR shines a spotlight on local PR strategies for traveling national events. In advance of the 2017 Constellation SENIOR PLAYERS Championship coming to Baltimore, we talk to PGA Tour Communications Specialist, Michael Baliker, about partnering with PR agencies to enhance local media relations strategies, the integration of social media and the importance of chartiable efforts. Click here for more information on the  2017 Constellation SENIOR PLAYERS Championship in Baltimore and follow along @SeniorPlayers on Facebook, Twitter and Instagram.  Visit Maroon PR for more information on our public relations services and follow us @MaroonPR on Facebook, Twitter, LinkedIn and Instagram.

In this episode of the PR Spotlight, we continue the conversation on social media as an effective part of PR strategies. John Maroon and Jen Bloomer of Maroon PR talk with Lizz Kannenberg from Sprout Social about current social media trends, influencer marketing and why social media analytics are so important.  Lizz Kannenberg is the Director of Content at Sprout Social, a leading provider of social media solutions for business. A career social strategist and creative lead for social content, Lizz strives to create relevance between communicators and audiences through useful information and resonant stories. She has developed and executed social content campaigns for CPG, automotive, alc/bev, government and lifestyle clients by creating credible, compelling conversations between brands and communities. Founded in 2010, Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. Sprout Social exists to help streamline and enhance those conversations—with customers, prospects and enthusiasts. The platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.