Your subject line is the first thing a reporter sees when you send them an email pitch. Make sure you get it right! We outline the essential elements your subject line needs to include to yield a sure-fire open from report

On this episode of the PR Podcast, we talk about the 3 pillars of public relations that almost always lead to good press. Combining the right pitch, the right reporter, at the right time, will results in high volumes of accurate media placements - we show you how it's done.

On this episode of the PR Podcast, we dive into one of the number one mistake PR professionals make; burying the lead. Burying the lede means that you’re taking the noteworthy part of the story and burying it somewhere in the middle of all the fluff. We outline tactics you can implement into your own PR strategy to make your message stand out to reporters.

On this episode of the PR Podcast, we dive into how you can use social media, particularly Twitter and LinkedIn, to establish and maintain critical relationships with journalists across multiple platforms. Social media is an essential tool that needs to be utilized in order to take your media relations strategy to the next level. This episode will provide tips on how you can use social media to find out little-known information about a journalist, expand your reach, and interact with reporters content and profiles.