You may have crafted the perfect pitch and managed to secure an interview for your spokesperson but if they can’t communicate the key messages succinctly, navigate challenging questions or come across as an engaging interviewee, all that hard work can be lost. Shelly Horton, a well-known Australian TV presenter, experienced journalist and MC, draws on her decades of experience to conduct media training through her company, Shellshocked Media. Shelly shares her tips for conquering nerves and managing curly questions as well as how to tailor interview responses for different mediums. Plus, we also discuss the value of anecdotes in communicating messages and whether there is a place for emotive gestures in television interviews. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-training Learn more about Shellshocked Media: https://shellshockedmedia.com/