If you want to produce maximum exposure for an announcement, you should be utilising a brand's social media channels to communicate those messages alongside your media relations activity. Allira Carroll from Tonic PR and I provide a quick overview of how you can leverage these channels effectively as part of your PR strategy. We also discuss the role social media can play within crisis communications, how to drive awareness for the channels themselves and why your social media assets can provide a great temperature check for the broader campaign. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/integrating-social-media