The PR Playbook Podcast
The PR Playbook Podcast
The Silver Telegram
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your branding, raise awareness and become an industry leader!
Ep. 61 - How to optimize your digital marketing efforts in a pandemic. An interview w/ Kerry Guard, COO of MKG Marketing
Ep. 61 - How to optimize your digital marketing efforts in a pandemic. An interview w/ Kerry Guard, COO of MKG Marketing
Mar 9, 2021
41 min
Ep. 60 - 5 Tips to get into the Media for Cannabis & Hemp brands
Ep. 60 - 5 Tips to get into the Media for Cannabis & Hemp brands.
Mar 5, 2021
6 min
Ep. 59 - The secrets of standing out on social over big-budget competitors (Interview with Arjun Rai)
The secrets of standing out on social over big-budget competitors (Interview with Arjun Rai)
Feb 19, 2021
34 min
Ep. 58 - How to create a killer email subject
How to create a killer email subject
Feb 16, 2021
10 min
Ep. 56 - Starting a career in PR and what to expect.
Ep. 56 - Starting a career in PR and what to expect.
Feb 6, 2021
14 min
Ep. 57 - Newsjacking: What it is and how to do it.
Ep. 57 - Newsjacking: What it is and how to do it.
Feb 6, 2021
9 min
Ep. 55 - Six Storytelling Tips for Brands (Conversation with Megan Alba)
6 Storytelling Tips for Brands (Conversation with Megan Alba)
Jan 21, 2021
20 min
Ep. 54 - Current state of the media. Interviews w/ Anthony Ha, Jennifer Jolly, Rich Demuro and Milton Santiago
Current state of the media with Anthony Ha, Jennifer Jolly, Rich Demuro and Milton Santiago
Jan 15, 2021
1 hr 2 min
Ep. 53 - How to Pitch the media in 2021
Ep. 53 - How to Pitch the media in 2021
Jan 15, 2021
9 min
Ep 52 - What to expect when marketing in 2021
Ep 52 - What to expect when marketing in 2021
Jan 7, 2021
10 min
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