The PR Playbook Podcast
The PR Playbook Podcast
Silver Telegram, Ronjini Joshua
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your branding, raise awareness and become an industry leader!
Ep 161 - Managing The Media In 2024, Ronjini Joshua's Advice
Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence. Don't miss out – listen now and transform the way you engage with the media! Suppo...
Jul 3, 2024
44 min
Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact
In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare. https://revelantwriting.com/&...
May 9, 2024
30 min
Ep 159 - Cooler Keg: From Concept to Crowdfunding Triumph. Lessons You Can Use For Your Startup.
Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch. Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas. visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfu...
Mar 12, 2024
39 min
Ep 158 - What is ZenBuds? Jon Hacker w/ NeurGear, Insights To Reducing Stress & Improving Wellness
We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... That's where ZenBuds by NeurGear come into the spotlight. A wearable device that activates your vagus nerve to help provide stress relief and improved wellness. Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. NeurGear’s Vision is to ...
Feb 27, 2024
33 min
Ep 157 -The 2024 Public Relations Playbook: Trends That Will Dominate!
Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024. What's going be the hot trends in the new year? How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer? Not sure? Needing help? Then tune in and listen up... Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions...
Feb 13, 2024
42 min
Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!
Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd Unlock the Evolution of PR: Beyond Coverage Metrics PR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event or...
Feb 6, 2024
38 min
Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, Typewriter
Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word. Our host, Ronjini Joshua, dives into the world of Thought Leadership. Whether you're at the helm of a startup or steering a F...
Jan 30, 2024
26 min
Ep 154 - Revitalize Your Media Strategy: The Smart Way to Use Press Releases
Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram. Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley. Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to impactful storytelling. Uncover the secrets of effective press releases in media rel...
Jan 23, 2024
52 min
Ep 153 - Maximize your strategic planning & Lead with PR, Featuring Megan Alba at Martus Solutions
Welcome to another episode of The PR Playbook Podcast. Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram. As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn: - To develop strategic content planning for small businesses - How to leverage PR principles as a solid brand foundation. - How to create unifie...
Jan 16, 2024
40 min
Ep 152 - Keywords to Conversions: A Guide to SEO Success
Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit. We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram. We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and the evolving nature of search engine algorithms. Key highlights include: Understanding S...
Jan 9, 2024
52 min
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