This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing such content for maximum reach.  00:00 Introduction to The PR Maven® Podcast  01:56 Introducing Michelle Glogovac  03:59 Michelle's Career Journey  07:28 The Power of Podcasting  10:49 How To Become a Podcast Guest  18:09 Promoting Your Podcast Appearance  21:21 Pitchcraft Sponsorship Highlight  23:57 Preparing for a Podcast Guest Appearance  32:58 Final Thoughts and Farewell    Related Episodes  Episode 73: How to be a great podcast guest  Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC  Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher    About Michelle  Michelle Glogovac is THE Podcast Matchmaker™, an award-winning publicist, host of the “My Simplified Life” podcast and author of “How To Get On Podcasts.” Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast, but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association.   Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in law, and is the founder and CEO of The MLG Collective®. Michelle resides in the San Francisco Bay Area and is a sushi lover. 

How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy.     00:00 Introduction to the PR Maven ® Podcast  01:33 Introducing Guest: Kit Huffman  02:59 Why Kit Went to Business School  09:00 Definition of Personal Brand  11:24 Identifying Your Personal Branding Goal  17:18 Why You Need a LinkedIn About Section  19:33 The Importance of Networking to Personal Branding  26:09 Personal Branding Steps  30:25 How Kit Built Her Own Personal Brand  32:28 Personal Branding in an Overall Marketing Strategy  36:38 Helpful Resources    Related Episodes  Episode 88: The evolution and essentials of personal branding, with William Arruda, Personal Branding Guru  Episode 141: How to use your strengths to develop your personal brand, with Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation  Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke    About Kit    As a seasoned executive ghostwriter and communications consultant, Kit Huffman leverages years of experience ranging from writing with Fortune 500 c-suite executives, billion-dollar brands and prominent startups. As a result, clients have turned to her to help navigate joining culturally sensitive conversations, celebrating venture capital funding rounds, announcing company layoffs and sharing deeply personal stories.   After years of working as a personal branding strategist, Kit founded SENECA, an executive branding agency, that focuses on amplifying the voices of innovative business leaders. SENECA’s team of strategists and ghostwriters foster close relationships with clients to craft attention-grabbing content that strategically shares their personal stories, lessons and expertise to cultivate engaged online communities, become thought leaders within their industries, and build identities separate from their work titles.    This episode is sponsored by:  Pitchcraft - joinpitchcraft.com

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform. 00:00 Introduction to The PR Maven® Podcast 01:03 Meet Nancy Marshall: The PR Maven® 01:47 Special Guest: Sam Morse, Professional Ski Racer 02:36 Sam Morse's Skiing Journey 08:14 Public Speaking and Media Relations 15:10 Training and Racing Year-Round 22:59 Social Media and Personal Branding 28:32 Sam Morse Fast Camp and Holistic Athlete Development 33:43 Conclusion and Contact Information About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.   00:00 Introduction to the PR Maven ® Podcast  01:33 Introducing Guest: Jody Fisher  03:45 A Career Shift From Radio to PR  08:00 How To Think Like a Reporter  16:48 Preparing for Media Interviews  23:39 Why the Press Release Is Not Dead  27:16 How Press Releases Can Be Repurposed for Content Marketing  30:22 The Importance of Video  34:18 Helpful Resources  Nancy’s Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537     Related Episodes  Episode 16: Molly McPherson, Leading-Edge PR Practitioner, Speaker and Executive Coach  How To Build Your Own PR Business With Delaney Vetter – Episode 276  Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree    About Jody     Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t.   In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale.   He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.  

In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and how personal branding and strategic PR have been instrumental in amplifying her message and building a supportive community around Journey's mission. 00:00 Introduction to The PR Maven® Podcast 00:43 Special Guest: Carolyn Delaney's Journey and Mission 01:57 Carolyn's Career Shift and the Birth of Journey Enterprises 05:39 The Impact of Personal Branding and The PR Maven's Influence 10:20 Utilizing Public Relations for Social Impact 13:55 Building a Community Around Recovery 23:09 The Power of Print in a Digital Age 28:05 How to Connect with Journey Magazine 29:18 Closing Thoughts and Contact Information About Carolyn Delaney: Carolyn Delaney is the visionary founder and CEO of Journey Enterprises, a pioneering media company dedicated to making recovery from addiction visible and accessible in everyday places. With a remarkable career transition from leading IT departments to championing recovery stories, Carolyn brings a wealth of experience and a deep personal connection to the mission. Her leadership at Journey Enterprises encompasses producing a celebrated print magazine, organizing community events, and engaging in vital speaking engagements to promote a message of hope and diminish the stigma around addiction. Having witnessed the transformative power of sharing recovery stories and resources, Carolyn aims to create a world where recovery paths are well-known and celebrated, inspiring others with her optimistic, mission-driven approach.   Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU This episode is sponsored by: Pitchcraft - joinpitchcraft.com

After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.     00:00 Introduction to the PR Maven Podcast   01:32 Introducing Guest: Cheryl Broom  03:12 Transitioning From Journalism to Public Relations  07:11 Public Relations for Community Colleges  10:31 The Role Marketing Plays in Bringing Students Back to College  13:54 What Has and Has Not Changed in Marketing Over 20 Years  19:36 Including Diversity, Equity and Inclusion in PR  25:14 Why Cheryl Focuses on Marketing Higher Education  29:26 The Biggest Challenges Clients Face  30:41 Helpful Resources    Related Episodes  Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian  Episode 11: Stephen Woessner, CEO of Predictive ROI  Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners    About Cheryl  Cheryl Broom is a national community college leader with a passion for student success and a deep commitment to serving her clients with integrity and passion. For 20 years, Cheryl has worked for and served community colleges across the nation on projects ranging from bond passages to complex marketing campaigns. A former television news reporter, Cheryl brings her knack for storytelling to everyday projects as well as to her presentations. An accomplished speaker, Cheryl has keynoted higher education conferences across the nation. You’ll also catch her teaching Communications 101 (the dreaded public speaking class) at community colleges across San Diego. In her free time, you'll find her lifting weights, spending time with her family and golfing. 

In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand’s voice, and her personal enjoyment of exploring her Brooklyn neighborhood's culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney’s approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists.  00:00 Welcome to The PR Maven® Podcast With Delaney Vetter  00:30 Meet Delaney Vetter: PR Strategist and Food Lover  01:44 Delaney's Journey into PR and Freelancing  06:56 The Art of Branding and Storytelling in PR  13:07 Building Relationships in the PR World  25:33 Effective Pitching Strategies for PR Success  32:54 Delaney's Inspirations and How To Connect    About Delaney  Delaney Vetter is a beacon of innovation and strategic communication in the PR and copywriting sphere, particularly within the food and beverage and CPG industries. As an independent consultant, Delaney excels in elevating brands through her expert navigation of media relations, event curation and brand voice development. With a lifelong passion for the culinary world, she brings a unique blend of experience and enthusiasm to the table, making her the go-to specialist for food brands aiming to connect with new audiences. Delaney’s journey from a college intern at an integrated marketing agency, through the tumult of entering the job market during a global pandemic, to establishing herself as a sought-after freelance professional, highlights her adaptability, creativity and unwavering dedication to her craft. Whether she's hunting for the perfect croissant in Brooklyn or helping a client become a household name, Delaney's passion for her work shines through, making her a distinguished voice in the world of PR and brand storytelling. This episode is sponsored by: Pitchcraft - pitchcraft.media Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default

Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability. Innovation, sustainability and focusing on employees comes together to build the brand and makes for great stories to share with the media.   00:00 Introduction to the PR Maven Podcast   01:21 Introducing Guest: Rob Tod  04:52 The Role Breweries Play in the Maine Brand  08:11 Breaking Into the Beer Industry  15:33 How Allagash Focused on Employee Wellness During COVID  24:31 The Process of Becoming a B Corp Business    38:42 The Role of Public Relations for Sharing Allagash’s Stories  40:45 Allagash Brewing’s Awards and Where to Buy  46:11 Helpful Resources     Related Episodes  Episode 133: Mental Health During COVID-19, With Lindy Graham, LCSW, Founder and Director of WellSpace Maine  Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin  Episode 134: Why Maine is Not Just Vacationland, With Katie Shorey, Director of Engagement at Live + Work in Maine    About Rob     After graduating from Middlebury College with a major in geology, Rob headed west. Following a couple of years in Colorado, he suspected his track would eventually lead him either back to geology or woodworking. Before heading down one of those paths, he took a detour to Vermont where he washed kegs at Otter Creek Brewery.   While at Otter Creek, he happened upon the beers of Belgium. In these inventive and surprising brews, Rob saw an opportunity to give American beer drinkers an experience they’d never had before. He left steady pay and founded Allagash Brewing Company in 1995.   The brewery has since grown from a one-man operation into one of the top 50 craft breweries in the United States (by sales volume) and has earned a spot on Maine’s Best Places to Work list for seven years running. Rob is the past chair of the Brewers Association trade group and received the James Beard Award for Outstanding Wine, Beer or Spirits Producer in 2019.    This episode is sponsored by:  Pitchcraft - pitchcraft.media

In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations.  00:00 Introduction to The PR Maven® Podcast  02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree  03:30 The Origins and Mission of Pitchcraft  04:50 Pitchcraft's Unique Approach to PR and Media  09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform  12:43 The Future of PR  15:50 Building Relationships in PR  24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15)  29:10 What Defines Newsworthiness   31:03 Walking The Line Between Being Helpful and Annoying With Journalists  37:00 Closing Thoughts and How to Connect with Pitchcraft    Get $200 off your first month of Pitchcraft using the code PRMAVEN.   Free download about the top ways to build relationships with journalists.   https://youtu.be/_TjcEBpNuIU   Related Episodes  Episode 135: How To Borrow Credibility and Build Relationships, With Beth Nydick, Publicity Strategist at Beth Nydick Media  Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass  Episode 130: How Small Businesses Can Earn Media Coverage, With Sabina Hitchen, Founder of Press for Success    About Kelsey and Derrick  Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.  Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance.    This episode is sponsored by:  Pitchcraft - pitchcraft.media

In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand.  00:00 Welcome to the Podcast: A Chat with Lisa Steele  01:36 The Journey from Chicken Keeping to Cookbook Author  03:31 Diving into the Culinary World: From Chickens to Cookbooks  05:34 Personal Branding and the Power of Connection  07:52 Navigating Business Success and the Importance of Pivoting  08:35 Exploring Future Dreams and Expanding Horizons  11:18 The Strategic Approach to Blogging and Social Media  12:42 The Value of an Email List in Direct Marketing  16:25 The Art of Avoiding Burnout and Embracing Change  21:53 Considering the Future: Potential Sale and Brand Evolution  26:20 Final Thoughts and How to Connect with Lisa Steele  About Lisa  Lisa Steele is a fifth-generation chicken keeper, author, and founder of Fresh Eggs Daily. With nearly a million followers worldwide, Lisa has been dubbed the queen of the coop and is known for her expertise in raising backyard chickens. She has written several top-selling books on raising backyard poultry and recently released her debut cookbook, the Fresh Eggs Daily Cookbook. Lisa's career transitioned from chicken keeping to the culinary world through her passion for natural preventives and herbs, and she continues to focus on product development and brand marketing.