EPISODE 145What do you say when a potential client asks you if you do podcast strategy? Today we are going to talk about how to approach this question, how to feel confident in what you are going to say, and what strategy really is. I share with you how to discover your clients' goals, and the differences between strategy calls and ongoing management strategy. Finally I discuss understanding the 'why' behind your management actions and how that helps you help your client.In this episode, we cover:-Defining what strategy is as a podcast manager-Discovering your clients goals so you can strategize a plan of action-Strategy calls vs ongoing management strategy-Understanding why you use certain management techniques and how it helps your client reach their goals-Why your strategy might not change, but your understanding of that strategy can increase and grow in confidence-Should you guarantee results for your clients?If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode145

EPISODE 144Do you know your strengths? Today I talk about how you can use the strengths of your personality as a super power when it comes to podcast management. In this episode, I focus on typical introverted personalities, but the thought processes behind these strategies will benefit all types of personalities. I discuss what it means to be introverted, using your personality traits as strengths, and share three ways to use those traits as a super power for your business. I finish off with some affirmations to boost your confidence and help you build a business you will thrive in.In this episode, we cover:- What is an introverted personality- Finding your unique personality traits and recognizing them as strengths- Taking the next step to use your strengths for your podcast management business- Working one-on-one with clients and building relationships- Recharging your energy with client work first then engaging with others- Using your introverted strengths as a super power in a discovery call- Recognizing confidence issues disguised as traits and changing our self-affirmations around them- Affirmations to boost your confidence and step in to your unique selfIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode144

EPISODE 143I am so glad you are here today because we are going to talk about why you cannot fail as a podcast manager. Whether you are only thinking about becoming a podcast manager, have just started your business, or you are a seasoned podcast manager, this episode will help shift your mindset around failure and success when it comes to your business and your life.In this episode, we cover:- What does failing in your business mean to you- Altering our own expectations of failure by setting reachable goals- Immediate goals vs ultimate goals for your business, landing clients, and income- Recognizing and changing limiting beliefs that hinder your definition of success- Failure is giving up on yourself, not a change in direction- Fear-setting and thinking about your fears in order to prevent them from happening- The number one advice from my students for new podcast managersIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode143

EPISODE 142Today I want to talk to you about private podcasting and where it is going in 2023 and beyond. And who better to talk about the subject with than Marcie Paige and Leah Bryant, the co-creators of The Podcast Effect where they help podcasters elevate their brand with private podcasting formulas. Marcie and Leah also have their own podcast management businesses. In this episode, we are talking about their new collaboration, The Podcast Effect. They are going to give you some great ideas on how to implement private podcasting into your own client's businesses, and one way you can scale your business as a podcast manager.In this episode, we cover:- How Marcie and Leah went from individual podcast managers to a collaboration- How they decided to niche down into private podcasting- Using newsletters and course creation as a content basis for your private podcast- Ways to use free private podcasts in your clients' business- Subscription private podcasts in addition to the free public podcast- Leah and Marcie's course on how to introduce private podcasts into your client's freebies or welcome packages- Recommendations for the best platforms for private podcasting- 2023 predictions for podcast and audio media- Marcie and Leah's future plans for their own private podcast businessIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode142

EPISODE 141Hey there, welcome to this episode of the podcast manager show and happy holidays. I hope this has been a peaceful time for you. Maybe spending time with family, friends, and getting ready for the new year. I wanted to give my team a break this week. So we do not have a new episode for you today. But I did want to invite you to listen to our top five episodes of the podcast manager show.These episodes have received the most feedback and the most downloads over the years:-Episode 103: What does a $1k podcast management package Include?-Episode 90: How to find clients in 2022-Episode 78: Success Story: Brittany Cues on landing high end podcast management clients-Episode 102: How to manage your time so you feel successful each day with Tiffany Jones of The Kenza Collective-Episode 139: Podcast predictions for 2023 with Sara WhittakerThank you so much for listening to the podcast each week and letting me know what you think of each episode. I want to leave you with this. The future is so bright for the podcasting industry. The future is so bright for you as a podcast manager, and I cannot wait to support you in building your podcast management business in 2023. Thank you for being here, and I'll talk to you next week.If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode141

EPISODE 140Today we are diving into one of your questions. I got an excellent question about the fear of success and how to avoid sabotaging yourself from growth because you are fearful about being overbooked. Today we are going to talk about some great options on how to handle being overbooked. We also discuss what you can to do before you become overbooked so you can be ready for when the clients start flowing. If you're not at this point in your business yet, don't worry. It's helpful to plan ahead and it's just a matter of time before the clients start rushing in.In this episode, we cover:- Comfort level vs limits for number of clients and workload- Referring potential clients to other podcast managers- Creating a waitlist of incoming clients when you're feeling booked out- Outsourcing your work and starting an podcast management agency- Establishing one-time offers for new management clients- Creating a digital product for potential new clients instead of taking them on full time- Focusing on where you are right now in your businessIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode140

EPISODE 139Podcasting is a fast paced and quickly growing industry, but what's going to happen next? Today, Sara Whittaker and I share our predictions for the podcasting industry in 2023. First we discuss some trends and stats for podcasting from the last year and how they will affect the industry in the future. Next Sara and I each give our predictions for the changes, growth, and future of the podcasting industry for the next year. We discuss our predictions in sponsorships, video podcasting, podcast specific tools and software, and more.Sara Whittaker is the owner of the boutique podcasting agency Podcasting For Educators. She is also the Director of Customer Success inside the Podcast Manager Program. She is a wealth of knowledge when it comes to podcasting.In this episode, we cover:- Turning newsletters into podcasts- The growth of podcasting listeners in the past year and some podcast stats- The innovation and growth of podcasting specific software, tools, features, and hosting platforms- The value of "micro-influencer" sponsorship opportunities and cross promotion ads- The expanding of the podcast scene from radio personalities to the novice podcaster, and more diverse voices- Advancements in video podcasting with youtube, spotify, and others- The future of Apple tags and searching podcast audio to find topics and new shows and episodesIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode139

EPISODE 138I'm excited to talk to you today about escaping the learning loop - always learning more about becoming a podcast manager but never landing a client. I'm going to break it down into three different sections: facts, it's time to make some money, and expectations. I'll discuss these sections in detail and teach you how to land clients NOW with what you know NOW.In this episode, we cover:- The mind set of "I don't know enough yet"- Yes, it is time to make some money, honey!- Podcasters are looking to hire someone who knows what you know NOW- Managing your expectations of what a podcast manager should know- Clients don't expect you to know everything about podcast managing- Moving from a 'forever leaner' to a successful business ownerIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode138

EPISODE 137Why do podcasters start a podcast and hire a podcast manager? My guest today, Jenn Bays, helps answer that question. Jenn runs an online agency supporting photographers running a business and she started a podcast in 2020 to help her build her business, gain visibility and grow her network. We talk about what role a podcast plays in her business's success, and what role her podcast manager plays in that overall success. We discuss how a podcast manager helps a podcaster put out a show and how it takes a team to build a successful podcast. We also discuss Jenn's biggest challenges as a podcaster and where she sees her business going in the next six months.Jenn Bays has taken her years in corporate and being a virtual assistant and has identified what services photographers need most. She and her team bring organization to the overwhelmed and systems to the scattered. When she’s not putting together SOPs for her clients, or recording a podcast, you’ll find her with her family, out on their 7 acres in Kentucky, or curled up in bed with a hot cup of coffee and a good book.In this episode, we cover:- How Jenn got started working online- How Jenn got interested in podcasting to support her business- What role Jenn takes in her podcast, and the role her podcast manager takes- How recording a podcast in seasons helps avoid burnout- Building connections and relationships through podcasting- Jenn's two biggest challenges as a podcaster- Where Jenn sees her business in six month, and how a podcast will help her get thereIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode137

EPISODE 136There will be times when we lose clients. It's a reality for every podcast manager. I often talk about the positive aspects of freelancing and being a podcast manager, but in this episode I want to highlight some of the trials and realities of owning your own podcast manager business and give some tips of what we can do tangibly, and with our mindset, to get through those trials.In this episode, we cover:- Losing a client as a freelancer vs losing a full-time job- What you can do to make your business more cashflow stable- Purposefully saving money for trying times in your business- How losing a client can be freeing- Asking others for help when looking for new clientsIf you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrightonLearn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclassSHOW NOTES: https://laurenwrighton.com/episode136