The Plan B Podcast
The Plan B Podcast
Sonya Gonzalez Mier
Hi, I'm Sonya! My goal is to challenge the stigma of failure. and discover how Olympians, Silicon Valley giants, serial entrepreneurs, egomaniacs had to pivot, learn, adjust and grow when plan A didn’t work out.
EP 10 - "Improv is my politics & my religion" w/ Robert Strong Comedy Magician
This is Robert StrongWe talk about:The importance of improvisation and how to seek opportunity in failureHow he merged magic and technology to reinvent himself during COVIDHis secret marketing strategy and what it means to apply the "Robert Strong" technique 
Jun 7, 2021
27 min
EP 09 - "I haven't succeeded yet!" w/ Adam Cheyer co-founder of Siri
This is Adam Cheyer.Researcher, Silicon Valley entrepreneur with an impressive track record including Siri Inc., which sold to Apple, Siri 2.0 called Viv Labs, which sold to Samsung, Change.com the world's largest petition platform; and a AI company called Sentient. On today's episode, we'll talk about:Why Adam doesn't believe in having a Plan BHis concept of 'verbally stated goals'His thinking on why timing is so crucial for his next project. 
May 2, 2021
26 min
EP 08 - Pride Comes Before the Fall w/ Paul Edwards
This is Paul Edwards.Bestselling Author, Ghostwriter and self-proclaimed egomaniac for 30 years.On the surface, Paul is the typical successful entrepreneur. A charismatic leader and loving family father who seems to have achieved everything that life has to offer. He's precisely the type of person that I created this podcast for. Because behind the perfectly polished facade lies a recovering egomaniac with an incredible story to tell. We'll talk about:the million ways to screw it up and the few ways to get it rightthe importance of giving genuinely the cost of failure and the consequences the question: "Why do we not care enough anymore?"
Apr 14, 2021
24 min
EP 07 - The Failure Resume w/ Evan Money
This is Evan Money - Bestselling Author & Global Entrepreneur.Evan went to what he calls 'surf bum' university. He got fired from every job and self-sabotaged himself for most of his early life. After failing in the school system and not finding a place in the corporate world, he relied on being a rebel entrepreneur to find his purpose. We'll talk about:-  'Failure' university - How the education system means pain and problems for many and how self-worth and self-love are critical to success- What makes a good entrepreneur and the entrepreneur mindset  - The value of patience in a fast-paced world. 
Mar 20, 2021
27 min
EP 06 - Bankrupt Overnight w/ Andrew Fein of Saturn Agency
This is Andrew Fein, Founder and Director of Saturn Agency.Andrew approached me after listening to the podcast to share his gut-wrenching story.  After bringing on a big new client to his agency, things seemed all great until that company filed for bankruptcy. Not only did Andrew lose 60% of his revenue overnight, but he also had to re-think his business growth strategy. His story is a powerful reminder that sometimes things are too good to be true. We'll talk about:* the most common mistakes of small businesses when it comes to running their own paid advertising campaigns* allocation of revenue by a client for small businesses and when to say no* his best practise approach to growing agencies wide and shallow for long-term success
Feb 28, 2021
23 min
EP 04 - Starting a Business During the Pandemic w/ Sasha Canady of Servant Marketing
I wanted to talk with Sasha as she set up her consultancy at the beginning of a full-blown global pandemic. Jumping off the corporate bandwagon is always scary; however, doing it like these can feel like jumping off a cliff without a parachute.  We'll talk about:* how her initial plan to work with large big-name companies got impacted by the power of TikTok* how she discovered small businesses and what impact it had on her consultancy and her approach to marketing * and her advice and recommendation on setting up a business during a global pandemic 
Jan 31, 2021
26 min
EP 05 - Misplaced Trust & Boundaries w/ Kirsty Carr of Carli Consulting
I wanted to talk with Kirsty because of the journey she's been on around trust and boundaries in a professional work environment. While in other episodes, we've been focusing on actions that might not have gone as planned, this time We'll be talking about:    *emotions, how they drive us and provide us with essential pivot points in our lives*lessons learned on building professional relationships and how to define trust in a professional environment*and what learnings we can apply from Elite Athletes and their mindset in business
Jan 31, 2021
36 min
EP 02 - From £5million to Nothing w/ David Macmillan of Maclav
I wanted to talk with Dave because of his fantastic story.  After losing his £5 million business in 2018, he walked away with no job and over £350,000 in personal debt. Nowadays, he's the successful business owner of multiple small and medium-sized businesses in the UK. However, he admits that the scars he got from his first venture have been essential to his success now. We'll talk about:* the necessity for us to make mistakes and learn from them but also how we need to understand how success leaves cues behind* the role of today's social media on the mindset of entrepreneurs and how we need to re-frame how we define success and mistakes* his approach to business associates and learnings to chose the right partner for your business
Jan 31, 2021
37 min
EP 01 - Essential Leadership Lessons w/ Kelley Bennett of mDesign
I wanted to talk with Kelley because of her extensive experience and openness when it comes to managing teams. Not so long ago, Kelley used to be my manager, and I have learned to admire her leadership style. However, as part of today's podcast, we'll discover that it has not always been smooth sailing.We'll talk about:* the difference between management and leadership and why it's  important to building strong & resilient teams* learnings on personal development, and the importance of quality feedback* her advice for first-time managers in the ever-evolving world of business
Jan 31, 2021
26 min
Introduction - Why Mistakes are Essential to Success
On the Plan B podcast, my goal is to challenge the stigma of failure. and discover how  Olympians, silicon valley giants, serial entrepreneurs, egomaniacs had to pivot, learn, adjust and grow when Plan A didn’t work out.
Jan 31, 2021
1 min
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