<p>While the tobacco, pharma and alcohol industries have had more than a century to mature, integrate and capitalize in global markets – an entirely new beast emerged on October 17, 2018. You guessed it: the billion-dollar Canadian cannabis industry. Daniel Davidzon, Director of Strategy and Education at Cannvas MedTech, a leading digital cannabis education company, is pioneering the highly regulated space. With so many questions in the air, Daniel couples scientific and medical research to dissect the nuances dividing medical and recreational consumption on this episode of The Pivot.</p>

New tactics to curate and report quality Canadian content

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. 

It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO Lab project, a research-driven project to equip senior-level marketers with the actionable insights they need to help their organizations succeed in a disrupted environment.

Our motivation was to determine if Canada’s marketers are genuinely keeping up with the pace of change, but the results are not what we expected. Despite massive change, new competitive pressures and technological disruption, only one-third of Canada’s CMOs have changed their strategies in the last few years.  

In this podcast, host Ken Evans will discuss the insights coming out of our CMO Lab project, and chat with some of Canada’s top marketers about the evolving role of the Chief Marketing Officer and the importance of an integrated communications approach.