<p>With more tools, platforms and ways to engage – the marketing playbook has quickly become a thing of the past. Maliha Aqeel, Assistant Director of Brand, Marketing & Communications at EY isolates the disruptive pressures facing both B2B and B2C brands, sparking incredible debate around the intersection of culture, content and customers. Whether you’re in financial services, banking or cannabis, this episode holds the key to driving innovation and shaping lasting brand experiences in a digital-first economy. Leverage some fresh values-based marketing tools here, on The Pivot:</p>

Cannabis: why customer-centric education is on the rise

The Chief Marketing Officer (CMO) is fast emerging as one of the most influential roles in an organization – and increasingly becoming a key agent in overcoming sector disruption across the globe. 

It was with this in mind that APEX PR, ruckus Digital and research partner MaruBlue launched the CMO Lab project, a research-driven project to equip senior-level marketers with the actionable insights they need to help their organizations succeed in a disrupted environment.

Our motivation was to determine if Canada’s marketers are genuinely keeping up with the pace of change, but the results are not what we expected. Despite massive change, new competitive pressures and technological disruption, only one-third of Canada’s CMOs have changed their strategies in the last few years.  

In this podcast, host Ken Evans will discuss the insights coming out of our CMO Lab project, and chat with some of Canada’s top marketers about the evolving role of the Chief Marketing Officer and the importance of an integrated communications approach.