I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.

The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation.

Quotes on what a strategist is and what makes for good strategy.

A look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/

Ad Agencies vs Management Consultants by Peter Thomson

The difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the mindsets that they bring to approaching a problem.

How to value the intellectual property generated by a design project by comparing your product to similar products.

Using accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are still important today for their look into the business case for design.

A quick look into the business metrics that you can use to help build the business case for design and innovation. A blast from the past review of an article from 2009 on how to explain the importance of design thinking to cynical business people using financial metrics. Episode 2 of the Peter J Thomson podcast.

First episode of the Peter J Thomson podcast. This week we cover how I first became interested in design.