Think the European pet market is one big, unified thing? Think again. Recorded live from Interzoo 2026, the world's largest pet industry event, this episode of Barking Mad explores the cultural, economic, and behavioral differences shaping pet ownership around the globe. Join Jordan Tyler as she sits down with pet industry leaders from Europe and beyond to discuss everything from pet humanization and retail trends to sustainability and emerging markets. The result is a fascinating look at how local realities (not just global assumptions!) are shaping the future of pet care. Episode sponsored by Kallman Worldwide, Inc.Helpful Links 📰 Explore insights about Europe’s pet care markets from BSM Partners’ expert team:Paws auf Deutschland: Insights into the German Pet MarketHow EU and US Perspectives Diverge on ‘Organic’ ClaimsFrom Generation to Generation: Why Family Businesses Keep Italy ThrivingFor pet professionals tuning in ➡️ International Regulatory Divergence: Exports at Risk🎧 Learn more about independent pet retail and challenges the channel is facing in the United States: https://bsmpartners.net/barking-mad-podcast/candid-conversations-from-the-superzoo-show-floor-celebrating-neighborhood-pet-store-day🐕 Read more about Interzoo 2026 and future events here: https://www.interzoo.com/en🇺🇸 Learn more about Kallman Worldwide, Inc.: https://www.kallman.com/tag/kallman-worldwide/Show Notes 00:00 – Welcome to Interzoo 2026: The World's Largest Pet Trade Show02:02 – Stepping Inside the USA Pavilion04:03 – How Big Is Interzoo, Really?06:18 – Where the Dog Sleeps: Measuring Pet Humanization11:17 – Eastern Europe, the Baltics & Rising Pet Industry Powerhouses13:56 – Lithuania's Pet Retail Landscape and the Return of Personal Relationships19:08 – Emerging Markets, Sustainability & The Future of Global Pet Food26:11 – Premium Pet Parenting and the Rise of Lifestyle Brands28:06 – Building a Pet Food Business During Wartime30:07 – What Interzoo Taught Us About the Global Pet Industry30:54 – Key Takeaways & Stay Tuned!

From the show floor at Interzoo 2026 to the latest developments in pet food safety and regulation, this episode explores breaking news and notable headlines happening across the pet care industry. Hosts Dr. Stephanie Clark and Jordan Tyler discuss Barking Mad's international debut in Nuremberg, emerging innovations in pet nutrition, recent pet food recalls, and the growing number of lawsuits against pet food companies. Helpful Links🌍 Learn more about Interzoo, the world’s largest pet industry trade show, and stay tuned for upcoming episodes from the show floor!✅ It’s official! You can now follow us on LinkedIn here!🧫 Read more about Coolty Meat, the latest complete-and-balanced cultivated meat product launched for dogs.⚖️ Find additional details about this year’s class action lawsuits against pet nutrition brands here: https://www.classaction.org/news/category/pets Show Notes00:00 – Barking Mad Goes to Interzoo 2026!01:44 – 34 Interviews, 12+ Hours of Content06:08 – Cultivated Meat Arrives in Pet Food14:43 – Raw Pet Food Recalls to Know About24:02 – The Scoop on Pet Food Lawsuits in 202631:39 – Final Thoughts & What’s Next

From industry shakeups to trending pet headlines, it’s time for the April Zoomies! Once a month, Jordan Tyler and Dr. Stephanie Clark will break down the latest news from across the pet world and what it means for pet owners, veterinary professionals, and the future of animal care. We discuss emerging trends and timely conversations impacting pets and the people who love them. The Barking Mad Podcast will keep you informed, entertained, and in the know on everything happening in the pet industry right now.Helpful Links🐶Read the full story here! First Dog to fly with Med Flight⛑️Check out all the details behind the Ridglan Beagle Rescue!📖 Read more about the Revival Recall here!Show Notes01:08 – Beagle Breakout from research facility10:11 – First ever dog to be transported via Med Flight13:38 – Nutraceutical Boom for Pets18:52 – Revival Animal Health Recall20:30 – Dog inbreeding

Veterinary medicine has evolved rapidly, bringing incredible advancements in technology, diagnostics, and treatment options. Yet, as care becomes more sophisticated, it’s also becoming more expensive, complex, and in many cases, less accessible for everyday pet owners. In this episode, hosts Jordan Tyler and Dr. Stephanie Clark sit down with world-renowned veterinarian Dr. Jan Pol to explore how the profession has changed over his 50+ year career. From hands-on training and common-sense diagnostics to the rise of corporate clinics and increasing costs, Dr. Pol shares candid insights on what it takes to deliver effective, compassionate care in today’s landscape.Helpful Links🐶 Learn more about Dr. Pol Clinical Nutrition, a new line of targeted diets to address weight management, food sensitivities, and gastrointestinal care—no prescription required!📺 Check out “The Incredible Dr. Pol,” a TV show featuring Dr. Pol and his family that aired on National Geographic for 24 seasons!👋 Connect with Dr. Pol and his community on Facebook, Instagram, TikTok, X, and YouTube.📖 Read more from Dr. Pol in “Never Turn Your Back on an Angus Cow: My Life as a Country Vet.”Show Notes00:00 – Inside the Episode02:03 – How Dr. Pol Fell in Love with Veterinary Medicine08:04 – How Things Have Changed Over 55+ Years in Practice10:38 – The Far-Reaching Impact of “The Incredible Dr. Pol”15:18 – Corporate Clinics, Rising Costs, and Accessibility Challenges19:47 – Common Sense Diagnostics vs. Reliance on Technology24:55 – Affordability, Accessibility, and “Doing No Harm”32:50 – Dr. Pol Clinical Nutrition and Affordable Pet Wellness38:29 – Dr. Pol’s Vision for the Future of Veterinary Medicine42:16 – Classic Cars, Life Lessons, and Looking Far Enough Ahead46:50 – Final Takeaways

Walk the New Product Showcase at Global Pet Expo 2026 with host Jordan Tyler and special guest David Perez, who has formulated thousands of pet nutrition products throughout his career and isn’t afraid to question what’s actually new versus what’s just good marketing. From bone broth chews and goat milk “ice cream” to protein-packed treats and longevity-focused formulas, this episode takes you booth by booth through one of the pet industry’s most talked-about New Product Showcases. Tune in for candid takes on why true innovation in pet nutrition can be hard to find—even in a sea of new products—and why balance, research, and regulatory clarity still matter more than the latest trend.Helpful Links📰 Get the scoop on what stood out at Global Pet Expo 2026—and what didn’t quite hit the mark.🤠 Read more about the “Wild West” of pet supplements and check out our previous episode about pet supplements and the National Animal Supplement Council (NASC).🐱 Learn more about more sustainable cat litter materials like wheat, corn, walnut shells, tofu, and more!💡 Check out this expert insight from David Perez, which explores how overreliance on outdated marketing claims can actually slow progress toward true innovation in pet nutrition. Show Notes00:00 – Inside the Episode01:22 – First Impressions04:34 – The Protein Trend08:22 – Longevity and Other Trending Functional Claims13:44 – Don’t Forget About Felines! What’s New in Cat Care22:08 – The Natural Spectrum25:24 – Key Takeaways

This conversation will challenge everything you thought you knew about rats. Host Jordan Tyler sits down with Erin Sackett of APOPO and BSM Partners’ own zoological expert, Dr. Jen Parsons, to explore the incredible world of HeroRATs—African giant pouched rats trained to detect landmines, diagnose tuberculosis, combat wildlife trafficking, and even assist in search and rescue missions. Join us as we break down age-old myths about rodents and rats to showcasing how these incredible animals are transforming global health and safety. Helpful Links💣 Learn more about APOPO and its HeroRATs program, including how you can adopt or support a HeroRAT today!🐀 Read more about the African giant pouched rat.🎁 Find out how you can support the HeroRATs program and other APOPO initiatives around the world: https://apopo.org/support-us/ Show Notes00:00 – Inside The Episode00:13 – Pop Culture vs. Reality: Reframing How We Think About Rats08:39 – Why African Giant Pouched Rats Are Uniquely Suited For Being HeroRATs11:54 – The Four Key Roles of HeroRATs14:08 – How Rats Detect Landmines Faster and Safer16:24 – Using Scent Detection to Diagnose Tuberculosis19:39 – Combating Wildlife Trafficking with Scent-Trained Rats22:03 – Search And Rescue: The Future of Disaster Response24:20 – Training to Become a HeroRAT29:17 – The Full Pension Package31:59 – The Human Element33:49 – How to Support APOPO and the HeroRATs Program37:35 – Final Thoughts: Rethinking Rats and Their Role in Our World

Fear-based marketing and misinformation have cast rendered ingredients in a negative light in the eyes of many pet parents. But what if we told you this ingredient class is one of the most sustainable and reliable ones we have for pet food? Join Dr. Stephanie Clark and Jordan Tyler and a handful of industry experts as they break down common myths and reframe rendering as a practical, eco-friendly solution. From debunking misconceptions about byproducts to uncovering the environmental impact of reducing food waste, this conversation challenges listeners to rethink what quality really means when it comes to pet food.Helpful Links🔍 Find more pet food ingredient insights inside IFEEDER’s March 2025 Pet Food Report: https://www.ifeeder.org/research/pet-food-report/ 🆙 Check out our previous podcast episode to learn more about the big, beautiful world of upcycled pet food ingredients: https://bsmpartners.net/insights/podcast-the-rise-of-upcycled-ingredients-in-pet-food/ Read more about sustainable rendered and upcycled ingredients in pet food: 🚮 From Landfill to Lifeline: How Upcycled Ingredients are Reshaping Sustainability In Pet Nutrition🗑️ How Pet Food Keeps Millions of Tons of Food Waste Out of Landfills⚖️ The Wasted Food Scale: Enlightening or Depressing?🫀 Navigating Sustainability in Pet Food: Trends, Transparency, and the Offal Truth Learn more about other common pet nutrition misassumptions:📖 The Eggcorn Effect: How Marketing Misinterpretations Lead Pet Owners Astray🎧 (Podcast) Out of the Doghouse: The Truth About Pet Food’s Most-Hated Ingredients🎧 (Podcast) Is Recyclable Pet Food Packaging a Lie? Unraveling the Pet Industry’s Plastic Waste ProblemShow Notes00:00 – Inside the Episode01:41 – What Is Rendering, Really?04:09 – Why Rendering Is Closer to Your Daily Life Than You Think10:25 – Cultural Preferences and Why We Don’t Eat Certain Animal Parts13:25 – Environmental Benefits: Reducing Waste and Emissions17:27 – How Misinformation Shaped Consumer Perception18:32 – Marketing Myths and the “Byproduct” Stigma22:55 – The Truth About “Human-Grade” vs Rendered Ingredients25:48 – Today’s Key Takeaways

The pet supplement aisle can feel overwhelming. Joint chews, calming treats, immune boosters—every product promises better health for our pets. But how do you know which ones are legitimate? Join Dr. Stephanie Clark and Jordan Tyler as they take a closer look at the booming pet supplement industry and the role of the National Animal Supplement Council (NASC) Seal in helping bring structure and accountability to this complex market. Learn why supplements aren’t regulated like drugs, how misleading claims sometimes slip through the cracks, and why scientific research plays such an important role in responsible product formulation.Helpful Links 🐾 Find out more about the National Animal Supplement Council (NASC): https://www.nasc.cc/, and browse NASC-certified pet supplement companies here: https://www.nasc.cc/members/.ℹ️ Learn more about the brands featured on today's episode:Pet Ag: https://petag.com/ Zesty Paws: https://zestypaws.com/ Pet Honesty: https://www.pethonesty.com/ InClover: https://inclover.com/ 👀 Continue reading about the nuances of pet supplement formulation and regulation from BSM Partners’ expert team of formulators: Crowded Labels, Compromised Doses: A Look at Pet Supplement DesignPet Supplements: When Science, Cost, and Chews CollideShow Notes00:13 – Inside the Episode02:28 – Why is Everyone Obsessed with Supplements?04:40 – Trust as Currency08:10 – How Pet Supplements Are Actually Regulated11:44 – What’s in a Claim? Nutritional Supplements vs Drugs14:16 – Buyer Beware: “Pixie Dust” Ingredients 15:28 – Reasons a Pet Would Need a Supplement19:26 – Meet the NASC26:16 – Why Isn’t There More Research on Pet Supplements?32:06 – Expert Advice for Pet Parents35:12 – Red Flags to Watch For on Supplement Labels40:26 – The Future of Pet Supplementation43:40 – Today’s Key Takeaways

When the cameras stop rolling, what remains? For the Pol family, the end of “The Incredible Dr. Pol” was a finale, but it was also a beginning. In this episode, hosts Dr. Stephanie Clark and Jordan Tyler sit down with Charles Pol, Dr. Pol’s son and executive producer, and longtime producer Mike Stankevich to explore how the show became the foundation for Docson Brands and the development of Incredi-Pol pet foods. Recorded live from the SUPERZOO 2025 show floor, this candid conversation reveals the philosophy that has always guided Dr. Pol’s work: affordable, accessible, common-sense care for animals and the people who love them.Helpful Links📺 Explore every season of “The Incredible Dr. Pol” here: https://www.disneyplus.com/browse/entity-659aa216-5a05-4c41-b96b-d4f6ef3e5350🐶 Learn more about Docson Brands and their portfolio of animal food and care products: https://thedrpol.com/incredi-pol-products/📞 Learn more about Dr. Pol’s veterinary triage service, Dr. Pol CARE: https://thedrpol.com/dr-pol-care/?srsltid=AfmBOoprCOgdzz9e9-LLlfV4uQ5v_FCMWUZ_5z8Zh2RkDAKTT5kTIex5⚕️ Read more from Mars Veterinary Health’s report, “Tackling the Veterinary Professional Shortage:” https://marsveterinary.com/tackling-the-veterinary-professional-shortage/👀 …then, check out the American Veterinary Medical Association’s (AVMA) clap-back: https://www.avma.org/news/no-dire-shortage-veterinarians-anticipated-coming-years🐎 More on rural veterinary shortages persisting today: https://www.avma.org/news/usda-announces-plan-address-rural-federal-veterinary-shortages📈 Get the AVMA’s perspective on rising veterinary costs: https://www.avma.org/blog/avma-shares-insights-rising-veterinary-costs🔍 Read the “State of the Veterinary Care Industry” from PetSmart Charities & Gallup: https://www.gallup.com/analytics/659123/gallup-petsmart-charities.aspx🎧 Hear more about the emotional, financial, and systemic challenges facing veterinary professionals today, including unmatched levels of burnout.Show Notes00:00 – Inside the Episode01:49 – Meet Charles Pol and Mike Stankevich03:05 – Behind the Scenes of “The Incredible Dr. Pol”08:15 – Understanding Dr. Pol’s Ethos17:17 – Coping with Rising Pet Care Prices19:36 – Dr. Pol CARE and the State of Veterinary Medicine27:12 – Rethinking Veterinary Education & Practice30:06 – An Emergency Vet’s Perspective37:02 – Balancing Care with Compassion, For Vets and Pets42:25 – Loving Animals Brings Us Together44:07 – Today’s Key Takeaways

In this Valentine’s Day special, hosts Dr. Stephanie Clark and Jordan Tyler dive into the wildest, weirdest, and most unexpectedly heartwarming mating rituals in the animal kingdom. From anglerfish that fuse to their partners and octopuses that take “all in” a little too literally to cannibalistic courtships, pebble-gifting penguins, and ride-or-die prairie voles, this episode proves that love in nature runs the full spectrum of swoon-worthy to downright savage. Equal parts biology lesson and comedy hour, it’s a reminder that while romance may look different across species, devotion (and drama) is universal. Stick around for a sweet surprise at the end!Helpful Links🪳 Learn how you can participate in San Antonio Zoo’s Cry Me A Cockroach Fundraiser: https://sazoo.org/crymeacockroach/ 💡 Read more about the strange mating habits of: 🐟 Anglerfish 🐙 Octopi🙏 Praying mantises🕸️ Nursery web spiders🐡 Pufferfish🐭 Prairie voles🐧 Gentoo penguins💘 If you’re looking for something to do with your pet this weekend, check out our homemade holiday treat recipes! https://bsmpartners.net/insights/a-holiday-gift-from-bsm-pet-safe-recipes-to-make-spirits-bright/ Show Notes00:12 – Inside the Episode01:00 – Cry Me a Cockroach04:23 – Anglerfish: The Ultimate Stage-Five Clinger06:31 – Love That Costs an Arm (or a Leg)08:44 – The Argonaut Octopus: Detachable Devotion11:01 – Praying Mantises Killer First Dates13:13 – Gifting with Nursery Web Spiders15:38 – White-Spotted Puffer Fish Builds Sandcastles for Love17:32 – Prairie Voles: Monogamy Done Right19:18 – Pebble Proposals & Loyalty with Gentoo Penguins24:19 – Key Takeaways25:07 – An Original Valentine’s Finale