Discover how to increase certainty in the sales process by focusing on the 3 10's - The Person, The Process, and The Product.

Show Notes:

1. The Person: Importance of likability and prioritizing the prospect's needs
   Balancing expertise and commitment to the prospect's well-being
   Evaluating and improving your approach to build trust
   
   
2. The Process: Ensuring a clear, simple, and realistic process to reach prospects' goals
   Avoiding difficult, hard work or unrealistic methods that discourage prospects
   Adapting the process to the prospect's context for better results
   
   
3. The Product: The impact of your Studio's reputation, reviews, and customer experience on trust
   Maintaining high-quality service, equipment, and engagement throughout the sales process
   Building trust by showcasing a top-notch customer journey

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