Pauline Brown and Robin Albin draw from the best kept secrets in copywriting and storytelling to explore how we can use the power of words to engage with partners, team members and customers alike.  We will disseminate language as a form to express your aesthetic vision, increase consumer engagement and longevity within industries. About the  Guest Speaker Robin Albin is a brand strategists and conceptual innovator. She is the founder of branding and innovation collective INSURGENTS and is also one hell of a copywriter. Over her career, Robin has helped invent or reinvent over 50 brands. Some of the original brands she has helped create and steer to success include: Origins Natural Resources, Brilli Wellness Lighting, Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka and GeoGirl Cosmetics. She has also helped many mature brands rediscover their “True North” in a contemporary way. Some of these include: Estée Lauder, Alpha-H, Darphin, Keepsake Engagement Rings, Playtex Apparel, Stetson Apparel and Klinger Advanced Aesthetics.

We continue last week´s conversation about luxury; why do people ascribe so much monetary value to goods with no practical value?

The word luxury comes from the Greek word luxus, meaning excess or having no practical value.  That begs the question; why do people ascribe so much monetary value to goods with no practical value?

Discover the aesthetic trends of the coming years

Discipline, direction, healing, pleasure, pain, bonding, control… The connection between touch and emotion extends to these and many other aspects of life. Listen to some of our biggest Aha’s on the topic. 

Disgust is one of the primal emotions that define humanity yet it is seldom studied. In these episode, Pauline Brown and her team explore the history and science of this disgusting topic and compare it with their insights on beauty and delight! 

Pauline is joined by National Geographic Explorer and former Miss Hawaii, Dr. Elizabeth Lindsay, and Icelandic knitwear designer, Steinunn Sigurdottir, on a journey through their native cultures and learns all about the people, places and traditions have influenced them along the way.

Each week we at A.I. Labs share news stories that relate, in one way or another, to ‘the Business of Aesthetics.’ Sometimes the connections are clear: for example, stories on design and retail trends. But most of the stories we clip are only vaguely connected to the concept of aesthetics. These are the ones we find particularly interesting. We refer to them as our “Aesthetic Aha’s!” A few of our “Aha’s” have made their way into our weekly newsletters, but the vast majority end up in our ever-expanding reference library. Earlier this week, Pauline decided to take a look through the stacks of articles that we collected in 2021, and come up with a list of her biggest “Aesthetic Aha’s of the Year.” Listen to discover her top four.

White, rosé, brut, demi-sec... what´s so special about champagne? Seth Box, Private Client Director at Moet Hennessy USA,  joins us for the final Tastemaker Conversation of the year to learn about the history of champagne, trends in the wine & spirits sector and tips for selecting, storing, uncorking and pouring the best bottles!

We are thrilled to announce the launch of the first official cohort of our Aesthetic Intelligence course. Leverage the power of your own senses, gain a deeper understanding of your own preferences, empathize with other people´s taste and learn to create lasting business value by delivering the one and only thing that everyone wants: aesthetic delight.