The Optimized Law Firm Podcast

Welcome to The Optimized Law Firm Podcast, where we chat with legal pros who can help you run a more profitable and enjoyable business.  This week we’re talking with Tom Kirkham of Irontech Security. Irontech has been a leader in the cybersecurity space for over 20 years, and Tom has a lot of experience with the cybersecurity issues that law firms, in particular, are facing in today’s world. Some of that deals with how to keep your firm’s information safe from outside intrusions, and some deals with how to abide by the regulations for the protection of legal data and information.  We’ll start out with the crazy story behind why Tom got into cybersecurity. Then, keep listening for the rest of the episode where you’ll learn what the biggest risks for law firms are and hear some security tips that will let you sleep peacefully at night, knowing your firm’s information is secure.  What’s in This Episode? Who is Tom Kirkham, and what is Irontech Security? What are the biggest security threats facing law firms? Is antivirus software enough, and if not, what does a baseline level of protection look like?

We’re pumped for this episode of the Optimized Law Firm because it could literally save you thousands of dollars.   We often speak with attorneys who have attempted to learn SEO themselves.    They’ll absorb one or two tactics but miss the bigger picture. This leads to unrealistic goals, poor results, and losing money on bad marketing companies.    In this episode, we’ll cover the most important components of an SEO strategy that will actually get you results – and prevent you from falling into those pitfalls.    Have a listen as we go deep on the strategies you need to get ahead of the competition.  What’s in This Episode? What does it take to be successful with an attorney SEO strategy? How do you know if an SEO strategy or campaign is working? What is the one metric to focus on above all else?

In this episode of the Optimized Law Firm podcast, we’re covering Why SEO is Essential for Lawyers.  Based on our own testing, we know that over 70% of all leads for lawyers come from organic search, so it’s absolutely essential you have a strategy in place or you’re going to be dominated by the competition in your city.  A lot of law firms use their gut to determine marketing plans, but I’m going to get into the data and explain why SEO is better than any other marketing strategy out there.  What’s in This Episode? Why is SEO so critical for attorneys? How does SEO stack up against other marketing methods such as pay-per-click ads and social media? What metrics and signals can you look at to check if your marketing strategy is working?  

In this episode of the Optimized Law Firm, we’re going to talk about a subject that we eat, sleep, and breathe: Search Engine Optimization, also known as SEO.    We’re going to take this one back to the basics because lawyers get a lot of things wrong about SEO. But to be fair, I would get a lot of things wrong if I represented myself in court.    So, in this episode, we’re going to cover the basic mechanics of Google’s search algorithm and how you as an attorney can take advantage of it in your practice to generate more visibility and ultimately, more clients.  What’s in This Episode? What is SEO, and why should attorneys care about it? How can attorneys utilize SEO to generate visibility and more clients?

Welcome to The Optimized Law Firm Podcast, where we chat with legal pros who can help you run a more profitable and enjoyable business.    This week we’re talking with Jonathon Fishman of LeanLaw. Their mission over at LeanLaw is to help law and professional service firms build better businesses: more efficient, transparent, and empowering. Their software improves every aspect of firms’ financial operations, from workflows to data insights. Listen in to find out how your existing financial workflows (or lack thereof) might be holding your firm back and what you can do to improve them. What’s in This Episode? Who is Jonathon, and what is LeanLaw? Why should attorneys care about their invoicing and time-tracking processes? What are some of the big mistakes that law firms make when it comes to invoicing? How can creating sound financial workflows improve your entire experience as a small law firm owner?

Welcome to The Optimized Law Firm Podcast, where we chat with legal pros who can help you run a more profitable and enjoyable business.    This week we’re talking with Nermin Jasani of Wildly Successful Law Firm. She helps solo attorneys and small law firms get set up for success from an operational perspective. From answering questions like ​​”Are you actually suited for the lifestyle of being a lawyer and also being a business owner?" to streamlining your invoicing system, Nermin’s hacks and guidance help firms become wildly successful. Listen in to find out why you should care about your firm’s operations and how you can make more profit and have more fun and peace of mind doing it.

Welcome to the Optimized Law Firm Podcast, where we chat with legal pros who can help you run a more profitable and enjoyable business. This week we’re talking with Shawn Arnold and Clayton Romero of Codex Ten about how small and solo law firms can use AI to save money and win more trials.  eDiscovery has traditionally been a tedious, time-consuming, and expensive process that can be prone to errors.  Shawn and Clayton share how some new innovations in legal tech are revolutionizing trial prep for law firms of all sizes. Listen in to hear how you can automate more and increase your revenue. 

This week we’re talking with Mat Rotenberg of Dashboard Legal. He’s created a really smart product which helps lawyers run their day-to-day operations more efficiently, effectively, and profitably. As an attorney, Mat was spending an absurd amount of time sifting through emails, hunting for documents instead of doing the actual legal work: and that’s why he created this solution.  Listen in as we talk about how to improve your daily workflow, deliver a better client experience, and save money on labor costs.