OOH Insider
OOH Insider
Tim Rowe
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Tips, tricks, and insider insights on the world of out-of-home advertising. From daily perspectives on the day's top advertising news and how it relates to using the real world as a performance marketing canvas to guest spotlights, that pass the mic to the people shaping our industry and unlock their insight for your benefit.
Another Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)
Start on YouTube right at the live product demo part by clicking here:https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539sFor access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder AccessThe articles I referenced today are...https://digiday.com/media/apple-is-building-a-demand-side-platform/https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-kingSupport the show
Aug 8
13 min
Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)
How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.WARNING: May trigger some hurt feelings because the talk is real.For professional inquiries, please email tim@onescreen.ai#oohadvertising #marketing #advertisingArticles Referenced:https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/Support the show
Aug 1
8 min
Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Netflix names Microsoft as partner for new consumer subscription planhttps://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutionshttps://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutionsHivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)https://www.prnewswire.com/news-releases/hivestack-announces-global-alliance-with-xandr-for-programmatic-digital-out-of-home-dooh-301532845.htmlDIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunitieshttps://www.businesswire.com/news/home/20220620005103/en/DIRECTV-Taps-Yahoo-Unified-Ad-Tech-to-Unlock-Advanced-TV-OpportunitiesVerizon Media announces full-funnel DOOH ad suitehttps://www.verizon.com/about/news/verizon-media-full-dooh-ad-suiteT-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Techhttps://www.adexchanger.com/mobile/t-mobile-acquires-octopus-interactive-and-says-its-still-committed-to-ad-tech/Scott Brinker's Tweet https://twitter.com/chiefmartec/status/1548376488864493570?t=ebzmqsHDN3llx3JXSPUMsA&s=09Pandium Studyhttps://info.pandium.com/hubfs/Pandium%20Ebook_Product%20Integrations%20and%20APIs%20at%20400%20SaaS%20Companies%20FINAL.pdf?utm_medium=email&_hsmi=215945825&_hsenc=p2ANqtz-_7-zI4tHFr2MgC0xiGisAsZtWr4mqWMJ1P_1aqDVW34Ptz7qGG6OfTZJ_3vyTElOmx8Lbu5RxNzeKuIotc4hKIIKhv5g&utm_content=215945825&utm_source=hs_automationSupport the show
Jul 16
8 min
$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say?https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834How One Simple Strategy Changed the Candy Industryhttps://www.neurosciencemarketing.com/blog/articles/friction-candy.htmMore Americans Struggling; Inflation, Gas Prices Top Family Concernshttps://www.monmouth.edu/polling-institute/reports/monmouthpoll_us_070522/Support the show
Jul 12
14 min
Attribution Is Killing Your Strategy!
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Attribution Is Killing Your Strategyhttps://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.htmlSupport the show
Jul 7
10 min
Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...U.S. Supreme Court denies review of reversal of California AB5 injunctionhttps://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunctionGeopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Pathhttps://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.htmlSupport the show
Jul 6
7 min
What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...4 Predictions for Retail Mediahttps://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challengeshttps://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BCSupport the show
Jul 1
10 min
Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights
For consulting inquiries, please email me at:outofhomeinsider@gmail.comTry Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points...https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82QArticles Referenced Today...WWE Colonoscopy Billboardshttps://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/Google Trends Analysis Mentionedhttps://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialistsSXSW goes to Australia…https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/New Consumer Datahttps://www.yahoo.com/lifestyle/data-finds-emerging-shifts-consumer-135342244.htmlSupport the show
Jun 30
8 min
How & Why Travel Advertising May Withstand The Recession
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.htmlSupport the show
Jun 28
13 min
What do recent Google searches reveal about the recession? And how can you prepare?
Article Referenced: Global Insights Briefing: Preparing for financial uncertaintyhttps://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/Your Motionworks Marketing Minute data nugget:https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.htmlAnd yes...Flipkart does a TON of OOHhttps://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoorSupport the show
Jun 27
14 min
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