This concept was initially mentioned in this episode in case you want to check it out https://www.theoohinsider.com/669730/12327510-is-this-the-compromise-for-great-creative-episode-99-recap-of-wes-frick-of-wes-frick-design and for the episode I referenced about Brooke Ermogenis, it's this one here -  https://www.theoohinsider.com/669730/12157378-the-programmatic-primer-101-episode-98-recap-of-brooke-ermogenis-founder-of-doohx-ioAnd if you're this far down the rabbit hole, you may appreciate going back and listening to this episode too about Edison Interactive and why I think they're the dark horse of DOOH and the lessons you may take for yourself https://www.theoohinsider.com/669730/11884569-is-edison-interactive-the-dark-horse-of-dooh-and-the-f-wordLooking for your next job in OOH? Start here: www.oohired.com

Go back and check out the original conversation with Wes here https://www.theoohinsider.com/669730/10433048-episode-099-creative-over-everything-w-wes-frick and connect with him on LinkedIn at https://www.linkedin.com/in/wes-frick-2456511a9/.Looking for your next job in OOH? Start here: www.oohired.com

Check out the Google Analytics Academy here:https://analytics.google.com/analytics/academy/And learn more about Flowcode here:https://www.flowcode.com/If you'd like an intro to my contact at Flowcode, feel free to email me at outofhomeinsider@gmail.com and mention this episode 🤙Looking for your next job in OOH? Start here: www.oohired.com

Listen to the original episode here:https://www.theoohinsider.com/669730/10392726Learn about the advent of advertising on the internet and the very first banner ad:https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/And check out the academy for all things DOOH launched by Brooke.https://www.doohx.io/Lastly, make sure to connect with Brooke on LinkedIn - https://www.linkedin.com/in/brooke-ermogenis/Looking for your next job in OOH? Start here: www.oohired.com

Head over to LinkedIn to connect with Mary here https://www.linkedin.com/in/maryperrella/ and check out the original conversation here https://www.theoohinsider.com/669730/10349006-episode-097-place-based-marketing-w-mary-perrellaLooking for your next job in OOH? Start here: www.oohired.com

Oren Klaff - Flip The Scripthttps://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1Looking for your next job in OOH? Start here: www.oohired.com

Make sure to connect with Bob on LinkedIn at https://www.linkedin.com/in/bob-johns-2079634/ and check out some of the Boldsite Media highlights on their Instagram at https://www.instagram.com/boldsite_media/?hl=enOriginal Episode - Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE MediaLooking for your next job in OOH? Start here: www.oohired.com

Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrickAnd definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/ Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally show them some love at https://www.instagram.com/oohpodcast/"Adidas thought only performance drove e-commerce sales, in fact, it was BRAND activity driving 65% of sales.”-  Simon Peel, Global Media Director at Adidas “ASOS’s profits plunged 105% last quarter, the result of putting more than 80% of its spend on performance marketing.”-  Jose Antonio, CEO at ASOS (holding co of 17 top UK fashion brands) "In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing. We made that shift and it has proven to have been the right shift, not only in 2019 but in 2020 and 2021.”-  Dave Stephenson, CFO at Airbnb Looking for your next job in OOH? Start here: www.oohired.com

Love you more, Auntie Dre. If you're able to support the education fund for Andrea's daughter, please visit: https://www.gofundme.com/f/andrea-messimer-henleyLooking for your next job in OOH? Start here: www.oohired.com

A few resources referenced in the episode:1. Check out Deep Finance by Glenn Hopper on Audible or AmazonAudible https://www.audible.com/pd/Deep-Finance-Audiobook/B0BQZ3B6X2Amazon https://www.amazon.com/Deep-Finance-Corporate-Information-Age/dp/16373502792. The original Episode 094 with Glenn Hopperhttps://www.theoohinsider.com/669730/102029793. Against The Rules with Michael Lewis, Six Levels Downhttps://www.youtube.com/watch?v=F_yEG2TTL6o Looking for your next job in OOH? Start here: www.oohired.com