Eric Clark, also known as the Okayest Hunter, shares the origin story of the Okayest brand and his journey into hunting. We discuss the challenges of balancing family life with hunting and the importance of humility and authenticity in the hunting community, the concept of egoless hunting and the need for more authentic representation in the outdoor community, the strategic approach to hunting trips, and the content creation strategy for hunting-related social media.This episode is sponsored by:- Steady Grounds Coffee Company- Selway Archery Products