Organized competition, honed skills, coaches, spectators and commentators – the world of Esports has more in common with traditional sports than you may think. A $1.7B global industry, gaming and Esports draws a highly engaged, younger audience and, as in traditional sports, there is great opportunity for brands to participate. In this episode, Lisa talks with John Cash, founder and global professor of gaming & Esports initiative at Johnson C. Smith University, about the evolving industry of Esports and what it means for the future of marketing.