Show notes
In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality.We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer.Sponsored By:Fabric — Join the thousands of parents who trust Fabric to help protect their family at meetfabric.com/nbiFactor — Head to factormeals.com/idea50off and use code idea50off to get 50% off your first boxGranola — Get three months free at granola.ai/ideaShopify — Start your $1/month trial at shopify.com/nbi