The Next Big Idea

Is freedom overrated? In his new book, Inside the Box, David Epstein argues that constraints, limits and obstacles are what stimulate creativity, innovation, collaboration and personal contentment. 📦 Get David’s new book delivered straight to your door by joining the Next Big Idea Club! Learn more at nextbigideaclub.com (use code PODCAST for 20% off). 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea  Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi  Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi    Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality. We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer. Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking about ideas. In this episode, we reveal our latest pick. And stick around for a sneak peek of Rufus's conversation with the author. 📚 READY FOR MORE? Join the Next Big Idea Club at nextbigideaclub.com and use code PODCAST to save 20% on your membership The entire interview is available now in the Next Big Idea app 🔗 SPONSORED BY: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. Check out Nir’s previous appearance on the show ⁠here⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And who's the frontrunner to succeed Tim Cook? The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Tony Fadell led the teams that created the iPod, iPhone, and Nest Thermostat. In his book Build: An Unorthodox Guide to Making Things Worth Making, he shares everything he’s learned about building great companies and game-changing products. (This episode first aired in September 2022.) The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

When journalist Sebastian Mallaby approached Demis Hassabis, Google's AI chief and a man with a lifelong mission to build superintelligence, about writing his biography, he made the following pitch: "If you're going to disrupt people from head to toe, you owe them an explanation of why you're doing it. What motivates you? Why do something this dangerous?" Today, Sebastian tells us what answers he found. Sebastian's new book, The Infinity Machine, is out now. Pick up a copy from Amazon, Audible, or Bookshop.org. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

In 2023, Patrick Radden Keefe met a man who told him, "I might have a story for you." When you're Patrick — New Yorker staff writer, author of "some of the most memorable nonfiction books of the last decade" (that's the New York Times talking) — this is a hazard of the trade. But he heard the guy out. The guy said he knew a family whose 19-year-old son had died in mysterious circumstances. "He went off the balcony of a luxury apartment building overlooking the Thames." When the boy's parents started looking into it, they made an astonishing discovery: Their son — a nice, upper-middle-class Londoner — had been running around the city posing as the son of a Russian oligarch. "This guy said only about that much," Patrick tells us in today's episode, "and I knew if the family would talk to me, this was my next thing." His new book is London Falling: A Mysterious Death in a Gilded City and a Family's Search for Truth. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

It’s a big, bad, scary, lonely world out there. Lucky for us, Jenny Lawson — aka the Bloggess — has collected more than a hundred tricks and tools that have helped her keep going, and she shares them in her heartwarming and hilarious new book, How to Be Okay When Nothing Is Okay. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. If you enjoyed this conversation, check out Arthur’s previous appearances on the show ⁠here⁠ and ⁠here⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠