The New Normal
The New Normal
The Incubator
NFTs, Web 3, Crypto...it's all so complicated! Well it doesn't have to be. We breakdown the biggest crypto topics into digestible information that anyone can understand. The question is, are you ready for the new normal?
The Next Chapter | The New Normal EP 55
ITS THE FINAL COUNTDOWN...... Jesse and Austin talk about what it has been like growing The Incubator and The New Normal, how far they've come, how far this community has come, and what the next chapter is and how that will impact The Incubator. THE LAST NEW NORMAL (for now :) ), this is a must listen. Hopefully we have inspired some people along the way. We know for certain that the community and the listeners have inspired us. Let's build. ► Join The Incubator Here ⬇️ https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Twitter: https://twitter.com/theincubator Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 03:35 – How it all started 06:56 – Our favorite moments & episodes 14:11 – The Incubator BTS: The marketing arm 24:11 – The Incubator BTS: The tech arm 29:33 – The Incubator BTS: The community 31:25 – Why stop the podcast? 38:50 – What’s next? 45:30 – Closing thoughts
Jul 13, 2022
51 min
How to learn Programming | The New Normal EP 54
In this New Normal Episode Jesse and Austin discuss the paths to learning programming.  What are some of the quickest ways to learn programming like Python, Java script, or programming on Ethereum with Solidity.  MacNCheeasy and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️ https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Twitter: https://twitter.com/theincubator Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 02:43 – Jesse’s journey in coding 07:30 – Austin’s journey in coding 10:57 – You’re only one Google away 16:12 – The different approaches to learning 23:00 – Where to start 25:06 – The pros and cons of different languages 33:03 – The coding learning curve 37:49 – Web2 vs Web3 39:15 – The list of terms to Google 44:00 – No and low-code options 45:08 – Closing thoughts
Jul 6, 2022
48 min
The Importance of Growing on Social Media in Web 3 | The New Normal EP 53
In this New Normal Episode Jesse and Austin discuss how to utilize social media and its importance to having a career in Web3. Tiktok, Instagram, Twitter, and Youtube are all tools to grow in web3 and become noticed for a potential web3 career. MacNCheeasy and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY.    ► Join The Incubator Here ⬇️    https://discord.gg/fvMHvZ46bE  Follow The Incubator here:   ► Twitter: https://twitter.com/theincubator Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland)  @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 01:30 – The importance of social media 05:33 – Creating connections 09:19 – Building skills 15:30 – Leveraging your Twitter content 19:12 – How to present yourself on Twitter 24:00 – Why Twitter is the preferred platform for Web3 25:44 – Other platforms like TikTok and Instagram 31:24 – The impacts on real life 35:28 – Gaining confidence in posting 39:00 – Consistency and iterations 45:03 – Closing thoughts
Jun 29, 2022
46 min
Inside the Urban Outfitters X Cryptoon Goonz NFT NYC Launch | The New Normal EP 52
Major launches take a ton of marketing and planning. So what went into the Cryptoon Goonz partnership and launch at urban outfitters? This is a must listen if you're trying to build in the crypto industry and handle marketing MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/ Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro    02:57 – Takeaways from the first launches 09:00 – How did the UO deal happen? 13:00 – Talking to UO about NFTs 17:22 – How does the apparel fit into the UO vibe? 20:05 – Why the sports theme? 21:30 – How does the revenue sharing work? 23:25 – Everything that goes into the activation 28:05 – Logistics 31:55 – What’s the end goal from this deal? 37:44 – How to juggle multiple events at once 39:20 – Major takeaways 47:20 – Closing thoughts
Jun 22, 2022
49 min
What to do during the Bear Market? | The New Normal Ep. 51
THIS WAS FILMED ON 5/31 BEFORE MAJOR MARKET CRASH.  This shows the power of the messages we talk about in this video. MUST WATCH. People make money during the bull market. People get rich in the bear. This is a classic saying in crypto and Jesse and Austin break down their experience in previous bear markets and what people should do if we have an extended bear market.  This is a must listen if you're trying to make it in crypto MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/ Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 01:17 – Are we in a bear market? 03:30 – What are crypto bear/bull markets? 07:22 – Feelings before the last crash 10:30 – What we did when prices were at the bottom 17:30 – How this bear market is different than 2018 24:05 – What we would do different in retrospect 27:32 – Handling a potentially extended bear market 30:36 – Experimenting during the down time 37:27 – Closing thoughts
Jun 15, 2022
38 min
How to deliver "The Smoothest Launch In Web 3 History", A Technical Deep Dive | The New Normal Ep. 50
Writing code in Crypto and Web 3 isn't easy. In this episode we bring on Chris @Lmnop_xyz and Chris @Piston2x to discuss what it took to deliver the Goonz Portal. The team deep dives into Moralis, Webflow, Alchemy, QA Testing, The design process, how to learn Web 3 coding while in a full time job and MUCH MUCH MORE. This was one of Jesse and Austin's favorite episodes to date. It felt like a culmination of all the work this team has put together. If you want to build in web 3, this is an absolute must listen. MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/ Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 03:33 – How Chris got his start 09:50 – The Goonz Portal 14:15 – The technical challenges encountered 19:35 – The most fun parts of building 26:10 – Using WebFlow 27:55 – Piston enters! 29:10 – What is QA? 33:10 – Piston’s Web3 skills and testing process 39:00 – Preparing for launch day 43:30 – Entering the portal 51:00 – The Incubator impact 54:45 – Lessons learned 57:15 – Closing thoughts
Jun 8, 2022
59 min
Cryptoon Goonz Founder Interview Sean & Joel: Portal Behind the Scenes | The New Normal EP 49
In this New Normal Episode Jesse and Austin interview Sean and Joel, the co-founders and creative minds behind the Cryptoon Goonz and The Portal.  Sean or SeanTat2s the Cryptoon Goonz founder and artist, hand drew the entire collection.  Sean learned to draw from his grandma as a little kid and has been on a journey to create art that makes him happy ever since.  The Cryptoon Goonz and The Incubator teamed up to bring a flawless launch of the Cryptoon Goonz Portal on 5/26.  Some are saying it was "the smoothest launch in Web 3".  Listen in to get a behind the scenes look into everything that went into the creative launch of the Cryptoon Goonz Portal. MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/ Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy)   Timestamps: 00:00 – Intro 03:07 – The very beGOONings 05:40 – Sean’s artistic start 09:38 – How Joel motivated Sean to start 15:30 – Dealing with imposter syndrome 17:40 – The Portal Goonz traits 20:20 – How Jesse joined the Goonz 28:00 – The Portal art creative process 33:38 – Why Wonky World? 38:15 – The biggest creative challenges 42:20 – Portal benefits for holders 51:26 – Closing thoughts
Jun 1, 2022
54 min
NFT Project Expansion - The Road To a Blue Chip | The New Normal Ep. 48
In this New Normal Episode we go over NFT Projects SECOND project and how this can help them become the next blue chip OR just another NFT Project. Jesse and Austin walk through the BAYC, Doodles, and The Cryptoon Goonz which are launching their 2nd project, Goonz Portal. This episode is very exciting as the team breaks down the ins and out and what its like to build in this ecosystem. MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/ Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 01:50 – The portal opens 04:20 – The Bored Ape way 13:50 – So why build a second project? 17:50 – What other second NFTs have done well? 22:50 – Adding without diluting 31:23 – Closing thoughts
May 25, 2022
34 min
$40 Billion Dollar Terra Luna Crash Explained - The Market Fallout | The New Normal EP 47
In this New Normal Episode we go over the crash of LUNA explained with a full explanation of what happened and the market impact on crypto.  Terra's native token $LUNA crashed to $0 and the Terra Stablecoin $UST depegged from $1 and is also heading to $0.  Billions of dollars were lost due to this event.  MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal. NEW EPISODES EVERY TUESDAY. ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE Follow The Incubator here: ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/ Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland) @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 02:56 – Wtf just happened with Terra LUNA? 07:40 – Do Kwon’s response 11:00 – LUNA’s BTC reserves 14:50 – Anchor Protocol and stablecoins 20:20 – Stablecoin regulations 25:37 – Global implications 30:45 – The fallout 33:18 – Will this be remembered forever? 35:20 – Closing thoughts
May 18, 2022
37 min
How Billionaires Keep Their Crypto Safe? - Multisig Wallets Explained - The New Normal EP 46
What is the absolute safest way to secure your crypto?  Believe it or not, there is a safer way than just a hardware wallet.  In this video Austin and Jesse cover the securest way to store crypto with a Gnosis Safe Multisig Wallet, the method used by millionaire and billionaire companies and individuals.  MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal.   NEW EPISODES EVERY TUESDAY.    ► Join The Incubator Here ⬇️   https://discord.gg/fvMHvZ46bE  Follow The Incubator here:   ► Instagram: https://www.instagram.com/jointheincu... ► Twitter: https://twitter.com/theincubator_ ► TikTok: https://vm.tiktok.com/ZM8po6h1j/   Your Hosts: @JesseFriedland (https://twitter.com/JesseFriedland)  @MacNCheeasy (https://twitter.com/MacNCheeasy) Timestamps: 00:00 – Intro 02:30 – Why should anyone care? 04:05 – What is a multi-signature wallet? 05:45 – What are some of the benefits? 09:19 – How does it work? 11:50 – Does it have its own keys? 13:38 – Does it work with NFTs? 16:00 – Can you program auto-sales into the contract? 19:40 – How can companies use this technology? 22:10 – Rinkeby tangent 25:30 – Using with a DAO 27:47 – Closing thoughts
May 11, 2022
28 min
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