In this episode of the Nativa podcast, we explore the intricacies of online conversations regarding several of the most popular teams in the NHL. Partner and CEO of Nativa, Natasha Pongonis, details her personal experience with her son who competitively plays the sport. Listen as the Nativa team discusses the insights obtained through the O.Y.E. Intelligence software focusing on four major NHL teams that were discussed by U.S. Hispanic and Black American audiences. Download the Free Report to follow along: https://oyeintelligence.com/project/favorite-nhl-teams-hispanic-black-fans/

Shattering Netflix's viewership milestones with over 140 million views, the Korean show Squid Game gained traction with audiences all over the world. In this podcast, we dive deep into conversations from U.S. Hispanic and Black viewers surrounding Squid Game to see what topics resonated most regarding the Netflix show. Popular topics that viewers discussed included whether they prefer the "Subbed or Dubbed" version of the show, whether or not they could handle the graphic nature of the program, and many who were live-tweeting the shocking scenes. Download the Free Report to follow along and learn more about Squid Game conversations from the diverse American viewer: https://oyeintelligence.com/project/global-phenomenon-squid-game/

In this episode of the Nativa Podcast, the team dives into all things beauty. While socially distancing as a result of the global pandemic, many individuals flocked to social media platforms such as YouTube and Twitter as a way to keep occupied and stay connected. A rise in self-care also became apparent with people sharing tips and advice via social channels. Download the Free Report to follow along and find out more about recent trends in cosmetics and skincare! https://oyeintelligence.com/project/hispanics-thoughts-on-beauty-products/

It has almost been a year since the launch of PlayStation 5 and the Xbox Series X, but these next-generation consoles are as popular as ever. In this short study, we discuss conversations from both satisfied and unsatisfied customers who were able to get their hands on a console, as well as some who are still in search. Join us on this podcast to find out how these household names compare with the community. Download the Free Report to follow along: https://oyeintelligence.com/project/multicultural-game-console-demographics-for-playstation-5-vs-xbox-series-x/

Smartwatches have added so many more functions that a standard wristwatch isn't able to. With these devices, people are able to count their calories, answer messages, and unlock their front door. In this podcast, we take a look at conversations surrounding Apple Watch, Fitbit, and Garmin. Join us to find out if these brands Tick off their consumers or if their campaigns ran like clockwork.  Download the free report to follow along: https://oyeintelligence.com/project/intelligent-timekeeping-multicultural-analysis/

In this week's short study we took a look into the conversations surrounding Copa America, which is an international soccer tournament where members from the South American Football Confederation, compete. In this study, we examine how people felt about the different teams and players as well as many discussions of sharing disappointment with the plays and comparisons to other leagues. Listen to this podcast to find out who were the most popular teams and players from this year's Copa America. To follow along download the report for free: https://oyeintelligence.com/project/multicultural-analysis-copa-america/

Hello Listeners. For this short study, we took a look at an American breakfast favorite to compare how top cereal brands are discussed online via social media. The brands we compared were Fruit Loops, Cheerios, Cinnamon Toast Crunch, and Lucky Charms. Listen to this podcast to find out which cereal brand was accused of serving shrimp tails and which brand was so good it possessed a child to steal their mother's car to buy more cereal. Download the Free Report From O.Y.E. Intelligence to follow along: https://oyeintelligence.com/project/multicultural-analysis-of-cereal-brands/

In this podcast we break down the latest O.Y.E. short study into conversations around ice cream freezer brands. We looked at four of the most iconic brands that can be found in the freezer aisle including Blue Bunny, Ben & Jerry’s, Breyers, and Häagen-Dazs to better understand consumer preferences and opinions when it comes to their favorite cold treats. Among many interesting aspects of the analysis, there was significant conversation surrounding Ben & Jerry’s and the vocalization of their stance during social movements. Learn more and download the free full report here: https://oyeintelligence.com/project/diverse-audience-opinions-on-ice-cream-brands/

In this short study, we look at how multicultural consumers talk about chip brands including Doritos, Cheetos, Pringles, and more. Topics that drove posts on social media include how consumers feel about Pringles rebranding and Doritos Spanish-language campaign "Tres Doritos Despues". Listen along as we see what drove conversations for different brands.    Click Here to follow along and download the free report: https://oyeintelligence.com/project/chip-brands-multicultural-analysis/

What are consumers saying about the most popular makeup brands? Join our team as we break down a report created by our O.Y.E. software to get a diverse analysis of some of the most popular discussions surrounding the industry. In this report we looked at which makeup brands are being inclusive and which brands contribute to positive or negative sentiment.