What is local social media management and why is it important to multi-location businesses? In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and guest Kevin Mullett (VP of Program Services at MarketSnare) answer that big question. They also explore: * How can a business do local social media at scale? * How can a business efficiently use social media to reach local markets? * What aspects of paid advertising and organic traffic should a multi-location business pay attention to when conducting social media campaigns? * There’s a big difference between using social media to build your brand at the national level than there is using social media for brand awareness at the regional and local levels. * Why do consumers often have more inherent trust when it comes to local marketing and local businesses? * Facebook studied the effectiveness of local pages versus corporate pages. They found that local pages regularly outperform corporate pages. * How can a business use it’s national/corporate marketing assets at the local level? * Content and personality are two of the biggest factors when it comes to differentiating local social media versus national/corporate social media. Thanks to our guest Kevin Mullett. Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * Kevin Mullett: https://www.linkedin.com/in/kevinmullett. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

When it comes to marketing, how should multi-location businesses manage legal compliance issues? In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to legal compliance and multi-location marketing, including: * If you’re marketing across state lines, or across various counties, you should be knowledgeable about various legal concerns for each region. * When it comes to networks of multi-location businesses (e.g. dealers, agents, franchises, etc.), it’s also important to adhere to what we refer to as “brand compliance.” This isn’t a legal term. To us, it means: Are the various representations of your brand across multiple locations in alignment? In other words, are your brand messages consistent across all of your markets? * In certain industries, such as healthcare and financing, legal and compliance issues get complicated when a business is running various local websites and customized local marketing campaigns. * The recent development of companies needing to provide ways for users to opt-out of their consumer data being tracked. * Europe’s law on data protection and privacy, called the General Data Protection Regulation (GDPR). * The California Consumer Privacy Act (CCPR). Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Elliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: * Why is it important for multi-location and local businesses to calculate their return on investment (ROI) for marketing campaigns? * How do you calculate your marketing ROI? * Why it might be difficult to connect some of your marketing costs, such as building brand awareness, to your overall ROI. * If you’re spending marketing dollars across various local markets, it’s important to calculate the return on all of your efforts to make sure you’re investing in all of the right areas. * If, as a marketer, you know your ROI numbers, then you can help make the biggest impact for your organization and your local representatives. Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: * How can local businesses quantify their SEO efforts? Also, more specifically, what are some of the ways you can measure organic visibility? * The importance of a local business running a local marketing performance assessment. * How and why keywords rank across different markets. * Understanding where your business lands on a search engine result page (SERP). * How your ranking on a SERP dramatically influences click-through rate (which is the ratio of users who click on a specific link to the number of total users who view a page). * If your business is on page two of a SERP, you’re essentially invisible to potential clients. * The importance of understanding your ranking date and industry benchmarks. * How small businesses can maximize opportunities in local markets. Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * Matt Nickols: https://www.linkedin.com/in/mattnickols. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: * In marketing, what is organic visibility? * Organic search visibility is earned. You can’t pay to be there. * How can a company get ranked high on results of search engines such as Google and Bing? * Earned listings (which is another term for organic listings). * The art of getting ranked higher is called Search Engine Optimization (SEO). * Why local SEO is still relevant for national brands. * At the local level, consumers are often searching for a category, rather than a brand. At the national level, consumers are more often searching for a brand. * To local consumers, it often doesn’t matter if a national brand has a fantastic website. Local consumers are often more motivated to connect with local companies. * How should a marketing team split their time and effort between organic visibility and paid advertising? Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * Matt Nickols: https://www.linkedin.com/in/mattnickols. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: * The importance of marketing professionals imagining themselves working at various locations around the country. That way, you’ll see the various location-specific marketing needs of your representatives in a multi-location business. * When you’re talking with your representatives in Colorado, Texas, or Indiana, ask them location-specific questions that will ensure your local marketing programs are successful. * First you need to think about one local market only, and ask, “What do I need to do to dominate this local market?” Then, as you start putting some of those things in place, you should think, “Okay, how do we do this at scale? How do we do this in other locations?” * The value of doing marketing intel at the local level. When you do a local web search, who are the top three or four listings in the search results? How are your local competitors positioning themselves? * Doing a national customer analysis (e.g buyer personas, core value proposition, etc.), then breaking it all down to the local level. How does the average national customer look, feel, and behave compared to customers in Charlotte, Corpus Christi, and Colorado Springs? * The necessity to tailor ads to different markets. For instance, you don't want images of mountains for ads showing in Miami, and you don't want images of palm trees for ads showing in Denver. Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com/podcast. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Elliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * Matt Nickols: https://www.linkedin.com/in/mattnickols. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In our debut episode, Matt and Elliot do a deep dive into: * What is multi-location marketing? * What differentiates local marketing from multi-location marketing? * What do marketing and sales professionals who are responsible for performance across various local markets need to know about multi-location marketing? * What are the benefits for you, your company, your franchisees, and your local reps when you scale local marketing programs across many locations? Matt Nickols is the CEO of MarketSnare. Elliot Olson is the Sales & Marketing Manager of MarketSnare. As co-hosts of “The Multi-Location Marketing Show,” Matt and Elliot will share stories that empower marketers to take control of local websites, business listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Also explored in this episode: * How a company that had hundreds of different websites ended up butchering their brand at the local level. * The challenges that marketers face trying to market products and services at the local level across various geographic markets. * How doing multi-location marketing is a completely different universe than national marketing for a single-location brand. * Why, if you’re operating in, say, 100 markets in the US, you need to customize and personalize how you market. Just think about how customers in Miami, Denver, and Minneapolis often have very different priorities when it comes to your products and services. * How, with digital marketing and traditional marketing (e.g. direct mail, cable radio, etc.), it’s essential to make content relevant to a local market. Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com/podcast. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * MarketSnare LinkedIn: https://www.linkedin.com/company/marketsnare/about. * MarketSnare Twitter: https://twitter.com/marketsnare. * MarketSnare Facebook: https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com/podcast. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.