Over studying stops a lot of marketers and copywrtiers from doing the one thing they should focus on to improve... Taking more shots at writing a banger.  The market's ruthless feedback on your marketing and copywriting will teach you more about how to improve than any book, course or mastermind.  We're not saying studying doesn't have value because it absolutely does but a lot of marketers use studying and acquiring knowledge to procastinate on doing the real work So this week we dive deep into why you need mini breaks from studying, how to apply what you've already learned and the reason we both helped two people who it us up from the podcast when they reached out.  In this epside we also discuss: -Why Nick doesn't think you should listen to podcasts (except ours) -How to turn your practice reps into getting new clients  -Deep studying vs. shallow studying  -A breakdown on how to quickly apply what you learned   -What's worse than bombing in your copywriting? (THIS is) - How to get free feedback from people you've learned from online  -Why we both helped one woman from Twitter when she DM'd us -One embarassing email that gave Nick a launchpad in this game -What undercover FBI agents have in common with your career in marketing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

Whether it's a funnel, business model or copywriting simplicity is what scales a business - Just look at Amazon or Google for proof of concept. Yet, freelancers or business owners tend to deviate from this core concept and end up dealing with more overwhelm, technical issues and fewer customers and clients on this path.  So what's the psychological reasons we wander off into complexity when something in our business isn't working? That's exactly what we discuss in this weeks episode so you can avoid these mental pitfalls, reduce overhwlem and make things in business simpler and easier to grow. In this epside we also discuss: -How complexity kills the momentum of projects and teams in business -Why simplifying things is a high value skill that can get you paid more  -The reason it's hard to scale complexity in business -Why doing an 80/20 on products and revenue goals equals growth  -The reason Nick doesn't care about email open rates  - What's the biggest mistake in businesses offers, funnels and copywriting? -The #1 reason our brains crave new and complex things  -A step by step game plan to simplify your biz as a freelancer or business owner -The power of metaphors and analogies in your marketing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

What separates people who win in business versus those who lose? Even if two people run the same business, and have been in the game for the same amount of time their success can be boiled down to one thing.  That's exactly what we discuss in this episode of the Motiv while looking into the elements of staying focused on one thing for long enough to scale it. Unfotunately, we live in a "greener pastures" generation where cheap dopamine causes people to jump ship too often looking for something better when they're struggling... A lot of these people don't realize this "dip" is a natural part of the process everyone goes through, and the success they're looking for is on the other side of the dip.  In this epside we also discuss: -Why the hype of a new trend hijacks and wrecks your business -How growing with ONE things makes it easier to transfer success in business -The value of giving yourself "pit stops" to adjust   -Dealing with "the dip" when you suck in the beginning  -How Alex failed at cold email for 6 months then turned it around to get clients  -The reason "new opportunities" are just a distraction for biz owners  -What we did to get into the top 1% of podcasts (it's not what you think) -Why the work always comes before the belief  -The truth about sticking with something long enough to make it work Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/

The work on all of our desks is not only the most important form of marketing we have, and it's also the path to building a great reputation and authority that can be leveraged for years.  So in this episode we discuss how a lot of freelancers actually shoot themselves in the foot, get burned out and underdeliver for clients by looking past the work on their desk and chasing new clients.  Business owners have this same problem but instead of with clients it's with chasing new customers instead of increasing retention and LTV in their business. We also chat about why it's more valuable to have the bandwidth to overdeliver, what this work looks like in the beginning and how freelancers and business owners fall victim to the hedonic treadmill and miss the opportunities in front of them.  More talking points also include: -Why most freelancers are lying about their income  -The downside of taking on too much too soon -How the clients you already have are more valuable than new clients  -What Nick did to double his retainer with an existing client  -Why businesses need to optimize before they grow -The reason "new opportunities" are just a distraction for biz owners  -Why the boring work is what actually makes you money  -What freelancers need to focus on more than money  -The company that scaled a product to 9 figures by optimizing their VSL for 18 months Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/  

If you want to grow your freelancing career and stand out from the crowd your competing against or grow a business then you need to understand marketing strategy at a high level.  The truth is coming to the table with a different hand of cards for businesses builds your authority, makes sales easier and makes you a more vlauable asset to any company your work with or own. So in this episode we dive into why this is a linchpin skill for marketers and business owners, the step by step on using it to amplify sales and how to build this skill and use in your business or a clients business.  In This Episode We Discuss: -How this one skill commands better rates (and makes you more valuable) -The reason marketing strategy makes you the "mechanism" for results  -Why this builds massive authority with clients  -The importance of asking great questions and listening to find leaks in the biz  -Nick breaks down the crucial difference between advertising and marketing -How to set yourself apart from the competition with this skill  -Why you need to look outside their funnel to see opportunities for growth -What "frame" is and why it matters in marketing startegy -Do you use this the same way with direct response and branded companies? Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/ -Facebook:https://www.facebook.com/alex.mcmahon.370

This week we sit down to discuss the most important email sequences a business needs to have in place to make money on autopilot. When you have these set and forget style emails set up you'll bring in significantly more money daily, weekly and monthly without needing to lift a finger. Unfortunately, most business owner and marketers either miss entire email sequences or down know the structure they should use so we explain and break down what should go in each one.  In This Episode We Discuss: -The most neglected yet profitable email sequence  -Nick's unqiue spin on an abndon cart email sequence  -How to reward your top customers using a VIP seqeunce -The #1 mistake companies make with their email marketing  -A step by step plan for writing a money making email sequence  -Two essentials that need to be in every email you send  -How leverage frame and relationship in the inbox -Can direct response and branded companies email the same way? -The post purchase sequence that increased repeat buyers by 20% Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/ -Facebook:https://www.facebook.com/alex.mcmahon.370

In this episode we bounce around and discuss a number of topics for marketers and business owners to chew on and think about for increasing their conversions. First, we dive into how we each handle feedback on our copy, and why too big of an ego will shoot you in the foot and prevent you from growing in the game.  Next, we dive into how why it's important to be objective in marketing and how letting the market decide can solve any disagreements you have with a client about what will work. In This Episode We Also Discuss: -Why you need to ignore some peoples copy critiques  -What to test first in a split test for the biggest lift in conversions  -The danger of trying to split test 16 different thing at once  -How more authority means less pushback on your copy  -Why sometimes you need to let a client fail doing things their way  -The reason why swiping copy without understand behind the scenes won't work -How a company that's scrambling to make things work rarely does  -Stories about Dan Kennedy charging $100k for promos clients never ran -And writing versus assembling copy Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/ -Facebook:https://www.facebook.com/alex.mcmahon.370

The unavoidable fact is that everyone will go through rough patches in their marketing and copywriting career, regardless of what you see being flashed around social media.  In this weeks episode we breakdown exactly how we deal with and overcome rough patches in the game and get tactical on the things you can do to handle and work past the stress that is coming your way eventually. We talk about why at certain points you need to "white knuckle" but how that backfires in the long term, how to assess what's not working and hack you can use to not get burned out in the game.  In This Episode We Also Discuss: -Nick's story of emailing 175 local gyms with zero success  -The #1 thing marketers neglect when it comes to getting clients   -What to do when everything you're trying isn't working  -How "grey area time" lowers work quality and burns you out -Why Alex stopped consuming a gram of caffeine a day  -The gap between "where you deserve to be" vs reality -Sleep, time management, exercise and supplement hacks to get out of a rough patch -How your habits can make dips better or worse  -And the value of reps, consistency and having a mission for staying on the path Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/ -Facebook:https://www.facebook.com/alex.mcmahon.370

This week we start by discussing the dark side of working with copywriting coaches and mentors that can actually hurts your confidence and leave you feeling disempowered, which leads into a conversation about how to build confidence in your copywriting skills. We also dive into why some people jump from mentor to mentor, but stay stuck in the same place after years, and how to avoid this trap.  Next we discuss the why beginners shouldn't feel confident in their skills or worthy of big paydays, and how that's actually an advantage in the long run. In This Episode We Also Discuss: -Why most people are looking for a permission slip from their mentor   -What doctors and mentors/coaches have in common  -The #1 thing marketers mistake for "taking action" that isn't -We chat about whether you shouldprioritze skills or money in the beginning  -The one trait that ALL winners have in common in any business -Why offering to "work for free" is actually too expensive -Picking a lane versus pivoting and why knowing the difference matters -What you can learn about yourself from shopping at Costco -Whenever you're confused about what do THIS one thing is the antidote Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/ -Facebook:https://www.facebook.com/alex.mcmahon.370

The truth is in copywriting and marketing you will be wrong a lot more than you'll be right, but you can get a skewed view of things if you look on social media and see people talking about their constant wins... the reality is those people are lying.  Dan Kennedy one of the copywriting and marketing GOATs said it best: "You need to have a certain form of mental illness to be a direct response copywriter because you've knowingly chosen a career where you will be wrong more than you'll be right." So, in this episode we break why people who win the biggest in the marketing and copywriting game actually lose a lot more than you think and why this matters for any business owner or marketer in the arena.  We discuss: -Why statistically you will have more losers than winners   -What you can learn about direct response marketing from baseball  -How a $500k/day health promo took 18 months to create  -The dirty little secret of "fatigued" promos  -Having realistic expectations as a biz owner and copywriter -Why a lot more of the game is trail and error than people assume  -The art and science of manipulating numbers to make wins seem bigger  -Why we're all much easier to trick than we think -The courses we've taken that were worth the money Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_ -Instagram: https://www.instagram.com/alex.mcmahon85/ -Facebook:https://www.facebook.com/alex.mcmahon.370