Today we sit down with Ari Elkouby, Executive Creative Director at Wunderman Thompson.  Ari's career has taken him from a package design department at Loblaws. To Fallon Worldwide in Minneapolis. To several senior positions at agencies across Toronto.  In this episode, we go into detail about his interactive agency pedigree and how it informs his approach to creative. How he likes to form close relationships with clients to build trust, and an agency partner who specialized in updating brand mascots like the Jolly Green Giant.