Paul Wales is the Founder of Upstream; a content creation company in Toronto. Previously at Jay Walter Thompson, Paul is responsible for creating one of the most iconic brands in Canada. Trust us, you are intimately aware of his work because at some point you’ve likely watched, listened, interacted or consumed, the beloved brand that is Tim Hortons. In this episode, we cover his upbringing in Hamilton Ontario where the Tim Hortons brand began, and learn how the stars aligned for him to shepherd one of Canada’s most recognizable brands.