Jim Murphy is the author of the #1 New York Times bestseller 'Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life', which explores how to quiet the mind and perform when it matters most. 'Inner Excellence' is a mental toughness manual that shot from obscurity to the #1 New York Times bestseller list overnight after an NFL star, A J Brown, was caught reading it on the sidelines of a playoff game. Brown said reading is a regular part of his game-day routine, helping him refocus, keep his mind calm, and stay grounded during high-pressure moments. Jim Murphy has now become one of the most sought-after high-performance coaches on the planet.