People want to be seen, heard, valued, understood and appreciated. Jonathan B. Smith is a business strategist and Black Swan Negotiation Instructor with decades of experience. He has founded multiple companies over the years, and his work has helped companies achieve millions in revenue. His new book, 'Fight Less Win More', is gold - one of the most valuable books I have read recently. Daniel Pink, #1 NY Times bestseller, said: "Fight Less, Win More is a massively useful book for just about anyone who has to deal with the desires, foibles, and idiosyncrasies of other human beings." This conversation demonstrates the critical skill we can use in conversation to help people feel understood!