Gilbert Enoka changed the way the All Blacks played rugby. With an 80% win rate in test rugby, the All Blacks winning mindset and resilience are just as vital as physical training. Gilbert Enoka was their secret weapon, guiding the All Blacks to win two consecutive Rugby World Cups, multiple Tri-Nations titles, 3 Grand Slams, 21 straight Bledisloe Cups, and maintaining 118 months at the top of the World Rugby Rankings. He has also worked with NZ cricket and netball teams, the Canterbury Crusaders, the NSW NRL Blues, and Chelsea. We explore his personal and professional journey, sharing valuable insights into leadership, mental resilience, and the importance of creating meaning and purpose for a team.