The marketing game has changed; well, the fundamentals of the brand are the same, but how we express it has changed in many ways. Billy Broas, author of 'Simple Marketing for Smart People', outlines the playbook we didn't know we needed. Billy shares a thoughtful, educated approach to marketing that demystifies the complex and often misunderstood world of selling your business with no shortcuts or tricks; it's about building a solid foundation in understanding how to communicate your value effectively and authentically to a customer who cares.