David Rendall has a radical prescription for chronic dissatisfaction - stop working on your weaknesses and start amplifying them. His book 'The Freak Factor' outlines a simple premise, that what makes us weird can make us wonderful and that which makes us weak can also make us strong. Working with Microsoft, AT&T, as well as the US Air Force, his mission is helping people embrace what makes them unique. Pink Goldfish 2.0 encourages us to stop settling for status quo and instead find our full potential by being ourselves.

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