In this episode, Fergus is joined by Mike Samuels, The Coffeeshop Copywriter - who has generated over $170m in sales for his clients.

We discuss how Mike transitioned into what he does now, how he managed and calculated the risk, and how important your personal values are in underpinning your business. As well as this, we explore how you can consider doing the same with your passion projects/side hustles, alongside Mike's athletic speciality: 100 mile runs.

Expect to better understand the demands of starting a business.

Expect to reconsider how you can turn your passion project into a career.

Expect to reflect on your personal values.

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Mike's Instagram: @thecoffeeshopcopywriter

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