Today’s conversation is focused around fulfilling ourpurpose and reason for being on the planet in the first place. Areyou interested in experiencing greater success in your business andyour life? But, wondering how are the two connected in the firstplace? As Benjamin Disraeli has said, the secret to success isconstancy to purpose. But what if you don’t really know yourpurpose or can’t figure it out in the first place, as Bishop T.D.Jakes once said, if you can’t figure out your purpose, figure outyour passion; for your passion will lead you right into yourpurpose. On this philosophically rich and insightful episode, Dr.Norton and co-host Bruce Hurley will deep dive into how corepurpose sets the foundation and is the touchstone for your greatestsuccess and fulfilment.Make sure to also catch the Mindfluence Challenge ofthe week detailing the 6 critical questions you can ask yourself toclarify and articulate your core purpose. Key Takeaways:[purpose.” Benjamin Disraeli[meets the world’s needs.” - Frederick Buechner[purpose. He says having your core purpose in mind is foundationalto informing all of your activities.[[(UCC)?[We assume and search for meaning and that’s one of those thingsthat come from the inside.[project, on the meaning of life, when he was 12-years-old. Hecalled it ‘The Meaning’.[and rainbows. There’s meaning in failure, there’s meaning ingrief…learn to love the passion, that is all![driving forward their core purpose and mission.[purpose so critical? How can it keep you moving forward?[motivate you as a leader, but it’s also going to motivate yourteam, the people you serve, and the world.[mind will help keep your priorities straight. [Awareness, by Anthony De Mello.[your progress and act as a guide to help you determine if you’re onyour path.[in your business? How can finding yourself in that lost place be ahigh positive energy state?   [purpose to the company purpose. “The personal purpose of the leadershould infuse the company purpose.”[have prospered over the long-term found that the key component oftheir ability to endure and to thrive was a deeply held corepurpose that created a strong sense of identity and continuitythroughout the business.[unreasonable goals. Don’t just create a realistic version of yourcontribution, create an idealistic one so that it’s bigger than youcan imagine.[about what you sell, it’s about what you believe and that shoulddrive everything that you do.[purpose is to inspire and lead your team and the people youserve.[be clear and genuine. It has to be meaningful to your business.[purpose shoot an email to [email protected] to open up adialogue and for free advice/guidance. [contributes to their company’s reason for being is a powerful formof emotional compensation.[company’s core purpose by Jim Collins.[questions to ask yourself to clarify and articulate your corepurpose.[Mindfluence Revolution training program: From Passionate Purpose toSustainable Success.[of stupidity.” - Friedrich Nietzsche Mentioned in This Episode:www.mindfluencerevolution.comThe MindfluenceYOUniverse[email protected]EntreprescoreMini-QuizBuilt to Last: Successful Habits of VisionaryCompanies by Jerry Porras and James CollinsStart With Why by Simon Sinek The 5 important characteristics of a company’s corepurpose by Jim Collins1. It’s inspiring to those inside the company2. It’s something that’s as valid a 100 years fromnow as it is today3. It should help you think expansively about whatyou could do but aren’t doing4. It should help you decide what not to do5. It’s truly authentic to your company